What's included

• Brand Strategy

  The most crucial part of a brand is the outline for how a company will present itself to consumers and their position in the marketplace, better known as the brand strategy.

• Mission & Vision Statement

  Mission & Vision Statement will be created, if not present already, that best aligns with the brand's values

• Customer Analysis

  Strategic research into your ideal customer and what their core values and needs are

• Tone of Voice

  Strategically craft your brand's tone of voice along with messaging examples on how to properly use your voice with your customers

• Logo

  Logo design with two variations. Delivered in PNG, JPG, & EPS formats

• Custom Color Palette

  Custom color palette tailored to your business needs

• Typography

  Suggested typography for a legible and cohesive design

• Graphic Elements

  Vector icons or artwork to be used for various marketing items that best conveys the company's strategic identity and visual aesthetic

• Photography Elements

  Suggested stock photography that best conveys the company's strategic identity and visual aesthetic

• Pattern Design

  Pattern design is available if applicable.

• Mockups

  Up to 3 relevant mockups as needed

• Brand Guidelines Booklet

  The comprehensive Brand Guidelines booklet that includes all of the above deliverables in one place. This booklet will contain details on how and when to use all deliverables and includes the details for your brand strategy.