Naming strategy from brainstorm to research and recommendations.
Tom Parrette
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About this service
Summary
I've named everything from tech companies to consumer products and have devloped a solid methodology for getting consensus.
What's included
Project intake
Review business goals, current trademarks, brand portfolio, creative considerations, competitors, voice and tone.
Naming paths
Identification of naming territories through interviews, workshops, desktop research.
Name generation
List of name cadidates with initial trademark research (not legal opinion).
Final list
Identification of final names for evaluation and selection by stakeholders.
Skills and tools
Business Strategist
Adobe Photoshop
Canva
Figma
Google Docs
Microsoft Word
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