What's included

• Primary Logo Design

  Description: A custom, minimalist logo mark designed for clarity and scalability. We focus on a "Dark Mode" aesthetic clean lines and high contrast that works as well on a business card as it does on a billboard. Includes: - 3 Initial Concepts to choose from. - 2 Rounds of Revisions on the chosen concept. - Final files delivered in .PNG (Transparent background), .JPG, and .SVG (Vector for printing). - Includes both Standard and "Reverse" (White on Dark) variations.

• Visual Identity System (Colors & Type)

  Description: The "DNA" of your brand. I will curate a strategic color palette and typography pairing that conveys your brand's mood and authority without the visual clutter. Includes: - Color Palette: 5-color strategic mix (Primary, Secondary, and Accents) with exact HEX, RGB, and CMYK codes provided. - Typography: Selection of Header and Body fonts (using free commercial-use libraries like Google Fonts so you don't have to pay licensing fees).

• The "One-Sheet" Brand Board

  Description: The BENE Standard. A single-page, polished PDF reference guide that summarizes your entire visual brand. This is your "North Star" document to ensure every post, email, or product you create looks consistent. Includes: - Layout of logos, color swatches, and font hierarchy. - PDF Format.