App Redesign + CRO (Conversion Rate Optimization)
Starting at
$
8,000
About this service
Summary
Deliverables
FAQ
FAQs
❓ How do you determine what needs redesigning?
Through comprehensive UX audit, user behavior analysis (analytics, heatmaps, recordings), user feedback review, and competitive benchmarking. We identify both obvious problems and hidden friction points impacting conversions.
❓ What kind of conversion improvements can I expect?
Typical results: 15-40% improvement in key conversion metrics (sign-ups, upgrades, task completion), 20-50% reduction in drop-off rates, 30-60% improvement in user satisfaction scores. Results vary based on starting point—worse current UX = bigger gains.
❓ Do you redesign the entire application?
No, we focus on high-impact areas: onboarding, core user flows, conversion points, and key features. Redesigning everything is expensive and risky. Strategic, phased improvements deliver better ROI and lower risk.
❓ How long until we see results?
Quick wins (interaction improvements, clarity fixes) show impact within 2-4 weeks. Major flow improvements take 4-8 weeks to implement and see full impact. We prioritize changes by potential impact so you see results progressively.
❓ Do you handle the development/implementation?
This service is design-focused. I provide complete implementation specifications, but your dev team builds it. If you need development help, I can provide Framer implementation (for web apps that work in Framer) or recommend trusted developers.
❓ What data do you need access to?
Ideally: Google Analytics or equivalent, heatmap/session recording tools (Hotjar/FullStory), user feedback/support tickets, current conversion funnels, and any existing user research. The more data, the better insights.
❓ Can you run the A/B tests too?
I design test variations and provide implementation specs, but running tests requires technical setup by your team. I can consult on test setup, analysis, and iteration strategy as part of ongoing retainer.
❓ What if our conversion problems are beyond design?
I'll be honest if issues are pricing, product-market fit, or business model related. Sometimes design can't fix fundamental problems. I'll recommend what's realistic for design to improve and what requires other changes.
❓ Do you sign NDAs?
Yes, absolutely. I regularly work with SaaS companies and sign NDAs to protect proprietary information and user data.
❓ Can this be done in phases?
Yes! Many clients start with the highest-impact flows (like onboarding or checkout) as Phase 1, measure results, then tackle additional areas in Phase 2+. Phased approach reduces risk and allows data-informed iterations.
What's included
📊 Comprehensive UX Audit
Deep analysis of your current product identifying usability issues, conversion blockers, user friction points, inconsistencies, accessibility problems, and opportunities for improvement. Detailed report with prioritized findings.
🔍 User Research & Data Analysis
Analysis of existing user behavior data (analytics, heatmaps, session recordings), user feedback collection, competitor analysis, and optional user testing sessions to understand where and why users struggle.
🎯 CRO Strategy & Recommendations
Strategic conversion optimization plan identifying key metrics to improve, user flow optimizations, friction reduction opportunities, psychological triggers to implement, and A/B test hypotheses for post-launch validation.
🗺️ Optimized User Flows
Redesigned user flows for 3-5 core journeys addressing identified problems. Streamlined paths to conversion, reduced steps, eliminated friction, and improved clarity at each decision point.
🎨 Redesigned UI (Key Screens & Flows)
Modern, conversion-optimized redesign of critical screens and user flows (typically 20-40 screens depending on scope). Focus on areas with highest impact: onboarding, core features, conversion points, settings.
📱 Responsive Redesign
Updated responsive design ensuring optimal experience across desktop, tablet, and mobile. Mobile optimization especially critical as most conversion issues occur on smaller screens.
🎨 Updated Design System
Refined or rebuilt design system improving consistency, accessibility, and usability. Updated components, clearer patterns, better documentation, and guidelines for maintaining quality as you continue developing.
✨ Improved Interactions & Micro-interactions
Enhanced interactions improving user feedback, reducing cognitive load, and guiding users toward desired actions. Strategic use of animations, transitions, and micro-interactions that serve purpose beyond decoration.
📋 A/B Testing Recommendations
Detailed recommendations for post-launch A/B tests including specific hypotheses, what to test, success metrics, and implementation guidance. Prioritized by potential impact.
🔧 Implementation Guidelines
Developer-friendly handoff including organized Figma files, component specifications, before/after comparisons, implementation priorities, and technical notes for complex improvements.
📊 Success Metrics Framework
Framework for measuring redesign success including KPIs to track, baseline metrics, target improvements, and ongoing optimization recommendations.
🎓 Stakeholder Presentation
Presentation deck explaining audit findings, design decisions, expected improvements, and implementation roadmap – perfect for getting buy-in from team/stakeholders.
Recommendations
(5.0)
Client • Jan 2, 2026
Recommended
I have been working with Bohdan for over 2 years now. We have a great working relationship. His work has revolutionized my app. Without him, I would be stuck in the stone ages. He is professional, friendly, and does outstanding work.
Client • Aug 19, 2024
Recommended
Throughout our project engagement, Bohdan has consistently impressed us with his exceptional creativity and professionalism. His keen attention to detail has been instrumental in delivering outstanding results.
Duration
6 weeks
