I specialize in redesigning existing web applications to dramatically improve user experience and conversion rates.
With 6+ years optimizing products for multi-million dollar companies, I combine data-driven CRO principles with beautiful designβidentifying exactly where users struggle and implementing strategic improvements that move key metrics.
This isn't a cosmetic refresh; it's a strategic transformation focused on measurable business results.
Perfect for SaaS companies, B2B platforms, marketplaces, or any web application where improving conversion rates directly impacts revenue.
You'll get a redesigned product that users love and a clear path to better business results.
What's included
π Comprehensive UX Audit
Deep analysis of your current product identifying usability issues, conversion blockers, user friction points, inconsistencies, accessibility problems, and opportunities for improvement. Detailed report with prioritized findings.
π User Research & Data Analysis
Analysis of existing user behavior data (analytics, heatmaps, session recordings), user feedback collection, competitor analysis, and optional user testing sessions to understand where and why users struggle.
π― CRO Strategy & Recommendations
Strategic conversion optimization plan identifying key metrics to improve, user flow optimizations, friction reduction opportunities, psychological triggers to implement, and A/B test hypotheses for post-launch validation.
πΊοΈ Optimized User Flows
Redesigned user flows for 3-5 core journeys addressing identified problems. Streamlined paths to conversion, reduced steps, eliminated friction, and improved clarity at each decision point.
π¨ Redesigned UI (Key Screens & Flows)
Modern, conversion-optimized redesign of critical screens and user flows (typically 20-40 screens depending on scope). Focus on areas with highest impact: onboarding, core features, conversion points, settings.
π± Responsive Redesign
Updated responsive design ensuring optimal experience across desktop, tablet, and mobile. Mobile optimization especially critical as most conversion issues occur on smaller screens.
π¨ Updated Design System
Refined or rebuilt design system improving consistency, accessibility, and usability. Updated components, clearer patterns, better documentation, and guidelines for maintaining quality as you continue developing.
β¨ Improved Interactions & Micro-interactions
Enhanced interactions improving user feedback, reducing cognitive load, and guiding users toward desired actions. Strategic use of animations, transitions, and micro-interactions that serve purpose beyond decoration.
π A/B Testing Recommendations
Detailed recommendations for post-launch A/B tests including specific hypotheses, what to test, success metrics, and implementation guidance. Prioritized by potential impact.
π§ Implementation Guidelines
Developer-friendly handoff including organized Figma files, component specifications, before/after comparisons, implementation priorities, and technical notes for complex improvements.
π Success Metrics Framework
Framework for measuring redesign success including KPIs to track, baseline metrics, target improvements, and ongoing optimization recommendations.
π Stakeholder Presentation
Presentation deck explaining audit findings, design decisions, expected improvements, and implementation roadmap β perfect for getting buy-in from team/stakeholders.
I specialize in redesigning existing web applications to dramatically improve user experience and conversion rates.
With 6+ years optimizing products for multi-million dollar companies, I combine data-driven CRO principles with beautiful designβidentifying exactly where users struggle and implementing strategic improvements that move key metrics.
This isn't a cosmetic refresh; it's a strategic transformation focused on measurable business results.
Perfect for SaaS companies, B2B platforms, marketplaces, or any web application where improving conversion rates directly impacts revenue.
You'll get a redesigned product that users love and a clear path to better business results.
What's included
π Comprehensive UX Audit
Deep analysis of your current product identifying usability issues, conversion blockers, user friction points, inconsistencies, accessibility problems, and opportunities for improvement. Detailed report with prioritized findings.
π User Research & Data Analysis
Analysis of existing user behavior data (analytics, heatmaps, session recordings), user feedback collection, competitor analysis, and optional user testing sessions to understand where and why users struggle.
π― CRO Strategy & Recommendations
Strategic conversion optimization plan identifying key metrics to improve, user flow optimizations, friction reduction opportunities, psychological triggers to implement, and A/B test hypotheses for post-launch validation.
πΊοΈ Optimized User Flows
Redesigned user flows for 3-5 core journeys addressing identified problems. Streamlined paths to conversion, reduced steps, eliminated friction, and improved clarity at each decision point.
π¨ Redesigned UI (Key Screens & Flows)
Modern, conversion-optimized redesign of critical screens and user flows (typically 20-40 screens depending on scope). Focus on areas with highest impact: onboarding, core features, conversion points, settings.
π± Responsive Redesign
Updated responsive design ensuring optimal experience across desktop, tablet, and mobile. Mobile optimization especially critical as most conversion issues occur on smaller screens.
π¨ Updated Design System
Refined or rebuilt design system improving consistency, accessibility, and usability. Updated components, clearer patterns, better documentation, and guidelines for maintaining quality as you continue developing.
β¨ Improved Interactions & Micro-interactions
Enhanced interactions improving user feedback, reducing cognitive load, and guiding users toward desired actions. Strategic use of animations, transitions, and micro-interactions that serve purpose beyond decoration.
π A/B Testing Recommendations
Detailed recommendations for post-launch A/B tests including specific hypotheses, what to test, success metrics, and implementation guidance. Prioritized by potential impact.
π§ Implementation Guidelines
Developer-friendly handoff including organized Figma files, component specifications, before/after comparisons, implementation priorities, and technical notes for complex improvements.
π Success Metrics Framework
Framework for measuring redesign success including KPIs to track, baseline metrics, target improvements, and ongoing optimization recommendations.
π Stakeholder Presentation
Presentation deck explaining audit findings, design decisions, expected improvements, and implementation roadmap β perfect for getting buy-in from team/stakeholders.