I specialize in redesigning existing web applications to dramatically improve user experience and conversion rates.
With 6+ years optimizing products for multi-million dollar companies, I combine data-driven CRO principles with beautiful design—identifying exactly where users struggle and implementing strategic improvements that move key metrics.
This isn't a cosmetic refresh; it's a strategic transformation focused on measurable business results.
Perfect for SaaS companies, B2B platforms, marketplaces, or any web application where improving conversion rates directly impacts revenue.
You'll get a redesigned product that users love and a clear path to better business results.
What's included
📊 Comprehensive UX Audit
Deep analysis of your current product identifying usability issues, conversion blockers, user friction points, inconsistencies, accessibility problems, and opportunities for improvement. Detailed report with prioritized findings.
🔍 User Research & Data Analysis
Analysis of existing user behavior data (analytics, heatmaps, session recordings), user feedback collection, competitor analysis, and optional user testing sessions to understand where and why users struggle.
🎯 CRO Strategy & Recommendations
Strategic conversion optimization plan identifying key metrics to improve, user flow optimizations, friction reduction opportunities, psychological triggers to implement, and A/B test hypotheses for post-launch validation.
🗺️ Optimized User Flows
Redesigned user flows for 3-5 core journeys addressing identified problems. Streamlined paths to conversion, reduced steps, eliminated friction, and improved clarity at each decision point.
🎨 Redesigned UI (Key Screens & Flows)
Modern, conversion-optimized redesign of critical screens and user flows (typically 20-40 screens depending on scope). Focus on areas with highest impact: onboarding, core features, conversion points, settings.
📱 Responsive Redesign
Updated responsive design ensuring optimal experience across desktop, tablet, and mobile. Mobile optimization especially critical as most conversion issues occur on smaller screens.
🎨 Updated Design System
Refined or rebuilt design system improving consistency, accessibility, and usability. Updated components, clearer patterns, better documentation, and guidelines for maintaining quality as you continue developing.
✨ Improved Interactions & Micro-interactions
Enhanced interactions improving user feedback, reducing cognitive load, and guiding users toward desired actions. Strategic use of animations, transitions, and micro-interactions that serve purpose beyond decoration.
📋 A/B Testing Recommendations
Detailed recommendations for post-launch A/B tests including specific hypotheses, what to test, success metrics, and implementation guidance. Prioritized by potential impact.
🔧 Implementation Guidelines
Developer-friendly handoff including organized Figma files, component specifications, before/after comparisons, implementation priorities, and technical notes for complex improvements.
📊 Success Metrics Framework
Framework for measuring redesign success including KPIs to track, baseline metrics, target improvements, and ongoing optimization recommendations.
🎓 Stakeholder Presentation
Presentation deck explaining audit findings, design decisions, expected improvements, and implementation roadmap – perfect for getting buy-in from team/stakeholders.
I specialize in redesigning existing web applications to dramatically improve user experience and conversion rates.
With 6+ years optimizing products for multi-million dollar companies, I combine data-driven CRO principles with beautiful design—identifying exactly where users struggle and implementing strategic improvements that move key metrics.
This isn't a cosmetic refresh; it's a strategic transformation focused on measurable business results.
Perfect for SaaS companies, B2B platforms, marketplaces, or any web application where improving conversion rates directly impacts revenue.
You'll get a redesigned product that users love and a clear path to better business results.
What's included
📊 Comprehensive UX Audit
Deep analysis of your current product identifying usability issues, conversion blockers, user friction points, inconsistencies, accessibility problems, and opportunities for improvement. Detailed report with prioritized findings.
🔍 User Research & Data Analysis
Analysis of existing user behavior data (analytics, heatmaps, session recordings), user feedback collection, competitor analysis, and optional user testing sessions to understand where and why users struggle.
🎯 CRO Strategy & Recommendations
Strategic conversion optimization plan identifying key metrics to improve, user flow optimizations, friction reduction opportunities, psychological triggers to implement, and A/B test hypotheses for post-launch validation.
🗺️ Optimized User Flows
Redesigned user flows for 3-5 core journeys addressing identified problems. Streamlined paths to conversion, reduced steps, eliminated friction, and improved clarity at each decision point.
🎨 Redesigned UI (Key Screens & Flows)
Modern, conversion-optimized redesign of critical screens and user flows (typically 20-40 screens depending on scope). Focus on areas with highest impact: onboarding, core features, conversion points, settings.
📱 Responsive Redesign
Updated responsive design ensuring optimal experience across desktop, tablet, and mobile. Mobile optimization especially critical as most conversion issues occur on smaller screens.
🎨 Updated Design System
Refined or rebuilt design system improving consistency, accessibility, and usability. Updated components, clearer patterns, better documentation, and guidelines for maintaining quality as you continue developing.
✨ Improved Interactions & Micro-interactions
Enhanced interactions improving user feedback, reducing cognitive load, and guiding users toward desired actions. Strategic use of animations, transitions, and micro-interactions that serve purpose beyond decoration.
📋 A/B Testing Recommendations
Detailed recommendations for post-launch A/B tests including specific hypotheses, what to test, success metrics, and implementation guidance. Prioritized by potential impact.
🔧 Implementation Guidelines
Developer-friendly handoff including organized Figma files, component specifications, before/after comparisons, implementation priorities, and technical notes for complex improvements.
📊 Success Metrics Framework
Framework for measuring redesign success including KPIs to track, baseline metrics, target improvements, and ongoing optimization recommendations.
🎓 Stakeholder Presentation
Presentation deck explaining audit findings, design decisions, expected improvements, and implementation roadmap – perfect for getting buy-in from team/stakeholders.