Food & Beverage Visual Brand Design 🍽️

Amine kuza

Contact for pricing

About this service

Summary

The solution provided is based on market and competitor analysis, as well as an understanding of the brand's foundations and positioning. The result is guaranteed to be excellent, recognizable, memorable and unique.

A minor advantage: Mr. kuza is passionate about the food industry and will treat your business with utmost care! 😋

Process

🔍 Enquiry

It all begins with an inquiry from you by filling out this quick and short form: https://forms.gle/HTkmTNi7tDsENtSVA

👀 Discovery Call

If there's a match, we proceed with a discovery call. This method will help us establish a first contact and get know each other! if you're shy, don't open up your camera, haha!

💍 Proposal

I will soon get back to you with a proposal for your project, highlighting the project timeline, process, and investments. Will you say yes?

♟️ Strategy If you said yes to my proposal, things get serious at this stage! We jump into a second call for a collaborative and in-depth discussion about your brand foundations, positioning, and stylistic vision.

🖌️ Art Direction & Design Process

For this stage, I handle pretty much everything! Following your stylistic vision, I design two mood boards for you to choose from and validate one. After that, I can FINALLY start doing what I'm really good at: designing your visual identity 🤩

🎥 Presentation & Feedback

It's SHOW TIME! I present your freshly designed visual identity. We can also do it in a quick call to see your first impression 😍 You don't have to say yes right away; I'll give you some time and space to absorb everything and provide your well-thought-out feedback.

🛠️ Revision Phase

We jump on a call to clarify the changes you want to make and ensure we're on the same page. Based on the number of revisions, we go through rounds to adjust everything. If you don't have any changes, we simply skip this phase.

📦 Delivery Time

Once everything is approved by both parties, I will provide you with your Style Book, all deliverables, and useful links. I ask you to join a brief meeting to share your honest feedback on the service and your experience with Mr. kuza 🧐

FAQs

What requirements must my business meet to work with you?
As an Visual Brand Designer, I need inputs from your business, such as brand foundations and brand positioning. This greatly helps me provide you with a consistent and cohesive visual brand identity.
What do you mean by "brand foundations"?
They're the core elements founding your brand, like the vision, the mission, the purpose, the values, the story and the the culture of your business.
What do you mean by "brand positioning"?
There are three main parties in the market: your business, your competitors, and your target audience. Your positioning is what differentiates you from your competitors and makes you stand out to the target audience.
What if I don't have a stylistic vision for my brand?
No worries, as an Art Director, I have the aptitude to provide you with my own vision. However, it needs to be treated as a standalone service, separate from this one.
How long does it usually take to get back to me?
I respond as quickly as possible! Typically, it takes from 1 to 3 working days.
How long will it take to design my visual brand?
The design process itself isn't time-consuming, but it takes usually a week to create a visual brand and a compelling presentation!
How many revision rounds do I get?
Two revision rounds are included per project. Additional revisions can be accommodated with an additional investment.

What's included

Logotype Suite
A set of distinguishable logotypes, crafted with cohesive art direction to align with the brand strategy objectives. The number of variations depends on the usage of the visual brand in marketing materials.
Color Palettes
A set of various colors, chosen according to a cohesive art direction to align with the brand strategy objectives. It should be noted that a visual brand may have more than one color palette.
Font Pairings
A set of various fonts, chosen according to a cohesive art direction to align with the brand strategy objectives. It should be noted that a visual brand may have more than one font.
Visual Assets
In addition to the aforementioned key elements, graphical assets such as icons, patterns, forms, and illustrations can complement the visual brand identity.
Style Guide
All elements shall be grouped inside a reference document. This helps maintain the consistency of the visual brand across all marketing and communications materials and guides collaborators in future work with your brand.

Example projects