Polish Your Pitch: Structure, Hook, and Editor Appeal

Pro

Caroline Shannon

Starting at

$

200

About this service

Summary

I’ve helped dozens of writers land bylines in dream publications. I bring both industry insight and editorial precision that have helped dozens of my clients formulate pitches that stand out and get published.
I hold a BA in journalism and am currently an MFA candidate in creative writing. Additionally, I am certified by the University of Chicago in Basic Manuscript Editing and Intermediate Manuscript Editing, which includes a working knowledge of The Chicago Manual of Style.
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"Caroline’s pitch writing classes are the best I’ve ever taken. She’s brilliant at helping clients at every stage of the writing process, from transforming a vague idea to a full-blown story idea to putting the final touches on a pitch to send to an editor."
—Anna Sims, Electric Lit and DAME

Process

You send your pitch draft + the publication(s) you’re targeting.
I mark it up for clarity, structure, and editor-friendliness.
You receive a revised version + summary of what to strengthen.
Submit one revision for a final polish if needed.

FAQs

  • Can I send multiple pitches?

    This service covers one pitch. If you’d like feedback on more, I offer a multi-pitch bundle—just ask.

  • Do I need to have a full draft?

    Ideally, yes, but I can help you shape a strong pitch from notes—just let me know what stage you’re at.

  • Do you suggest outlets?

    Yes, I’ll suggest at least three outlet ideas where I think the pitch will be a good fit.

What's included

  • 30-Minute Pitch Coaching Session (Live or Asynchronous)

    We’ll discuss your pitch and publication goals, and I'll ask questions to help us understand the root of your idea, enabling me to provide the most effective edits.

  • Marked-Up Pitch (Track Changes or Google Comments)

    Includes edits to tighten your lede, sharpen your nut graf, and clarify your hook.

  • Feedback Summary

    A short note highlighting what works, what needs improvement, and a few suggestions for outlets or tweaks to positioning.

  • Optional Follow-Up Edits (1 Round)

    Submit one revised draft within 5 days for a final polish.

Duration

1 week

Skills and tools

Coach

Editor

Writer

Google Docs

Google Docs

Microsoft Word

Microsoft Word

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