Crisp, concise and creative copywriting

NESCAFÉ®️ Dolce Gusto®️ email campaigns
NESCAFÉ®️ Dolce Gusto®️ email campaigns

Working with email marketing agency Action Rocket, I have helped to bring several successful email campaigns to life for Nescafé brands.

Email Marketer
Email Newsletter Writer
Google Drive

The ABM 101 Guide: LinkedIn ad concepts
The ABM 101 Guide: LinkedIn ad concepts

As part of each Reachdesk campaign, I would prepare LinkedIn ad concepts to promote the asset in question. Here are my ideas for "The ABM 101 guide".

Copywriter
Google Drive
Microsoft Word

Sales under pressure
Sales under pressure

For this eBook, I interviewed top sales professionals to hear their expert tips for hitting targets in a challenging market.

Copywriter
Google Drive
Microsoft Word

4 ways to build robust sales pipelines
4 ways to build robust sales pipelines

For this blog, I interviewed Reachdesk's resident sales experts to hear their tips for building pipeline and forging connections they can fall back on.

Researcher
Copywriter
Google Drive
Microsoft Word

Sales burnout: How to support stressed-out teams
Sales burnout: How to support stressed-out teams

For this blog, I interviewed two of Reachdesk's sales experts to understand the warning signs of sales burnout and what managers can do to combat it.

Researcher
Copywriter
Google Drive
Microsoft Word

Partners in growth
Partners in growth

This eBook is designed to help marketing leaders have transparent conversations with their CFOs, so they can navigate challenging economic climates together.

Researcher
Copywriter
Google Drive
Microsoft Word

Why marketing leaders should find common ground with their CFOs
Why marketing leaders should find common ground with their CFOs

As part of Reachdesk's "Partners in growth" campaign, this blog outlines four simple steps for encouraging collaboration between marketing leaders and CFOs.

Researcher
Copywriter
Google Drive
Microsoft Word

Discussing budget with your CFO? Here’s what they want to know
Discussing budget with your CFO? Here’s what they want to know

As part of Reachdesk's "Partners in growth" campaign, this blog outlines the topics CFOs will want to address when discussing budgets with marketing leaders.

Copywriter
Google Drive
Microsoft Word

Q1 2024 corporate gifting guide
Q1 2024 corporate gifting guide

Reachdesk's quarterly corporate gifting guides highlight inspiring moments and events to help customers ideate compelling campaign ideas.

Researcher
Copywriter
Google Drive
Microsoft Word

Cognism outdoes expectations with a page-turner of a campaign
Cognism outdoes expectations with a page-turner of a campaign

This case study describes how Cognism and Reachdesk joined forces to launch Alice de Courcy’s book "The Diary of a First-Time CMO" with a showstopping campaign.

Copywriter
Video Editor
Google Drive
Microsoft Word

Thales drives pipeline with out-of-this-world campaigns
Thales drives pipeline with out-of-this-world campaigns

For this case study, Wiebke Macrae, Global Head of Demand Generation & ABM at Thales, shares how gifting helps her team diversify their outreach.

Copywriter
Video Editor
Google Drive
Microsoft Word

Treasure Data strikes gold with gifting and drives engagement
Treasure Data strikes gold with gifting and drives engagement

For this case study, Dorothy Chong, Senior Marketing Manager at Treasure Data, describes how she uses Reachdesk to drive post-event engagement.

Researcher
Copywriter
Video Editor
Google Drive
Microsoft Word

Reachdesk Unwrapped: How we hack events and generate pipeline
Reachdesk Unwrapped: How we hack events and generate pipeline

Ben Smith, Reachdesk's Director of Global Business Development, reveals the steps he takes before, during, and after an event to generate pipeline.

Copywriter
ChatGPT
Google Drive
Microsoft Word

Why ChatGPT should be a key part of your sales toolkit
Why ChatGPT should be a key part of your sales toolkit

Discover how the revolutionary AI tool can help salespeople save time and create outstanding outreach.

Researcher
Copywriter
ChatGPT
Google Drive
Microsoft Word

Driving pipeline with 6sense and Reachdesk
Driving pipeline with 6sense and Reachdesk

This eBook outlines how to merge 6sense and Reachdesk’s lifecycles together, so you can light up the Dark Funnel with remarkable insights.

Copywriter
Google Drive
Microsoft Word

Advancing customer advocacy with Influitive and Reachdesk
Advancing customer advocacy with Influitive and Reachdesk

This eBook offers ten powerful plays for advancing customer advocacy using two platforms – Influitive for tracking, Reachdesk for rewarding.

Copywriter
Google Drive
Microsoft Word

Hustle culture
Hustle culture

This eBook explores the history of hustle culture and provides practical tips for managing ambition in a healthy way.

Researcher
Copywriter
Google Drive
Microsoft Word

4 ways to create a trans-inclusive culture
4 ways to create a trans-inclusive culture

This blog looks at practical ways for managers to combat workplace discrimination through education and allyship.

Copywriter
Google Drive
Microsoft Word

4 ways to get quiet quitters back on board
4 ways to get quiet quitters back on board

Today, many employees feel they must choose between setting boundaries or burning out. What can managers do to win back their quiet quitters?

Researcher
Copywriter
Google Drive
Microsoft Word

Break the bias
Break the bias

This eBook was produced to celebrate International Women's Day 2022 and provide actionable tips for achieving gender equality in the workplace.

Researcher
Copywriter
Google Drive
Microsoft Office 365
Microsoft Word

Hiring horrors! 3 myths about recruitment outsourcing debunked
Hiring horrors! 3 myths about recruitment outsourcing debunked

Recruitment process outsourcing (RPO) is a relatively radical concept in certain circles. This Halloween-themed blog explains why it's nothing to fear.

Copywriter