SFC purely meant to build goodwill. Loop: No Progress. Solution: Motivation and Insights Provided.

LPC meant to provide clarity and grab attention for a VSL.

SFC that converts interest from an open loop toward a link to a video with free value that optionally has soft CTA's.

SFC that links to a VSL or sales page where the reader can then be sold on the product or service.

One-off email campaign meant to boost engagement and recruit viewership for an info product. Provides free value and mentions bonus for attending live webinar.

SFC with free value to build goodwill with audience. Loop: Back Pain and Poor Posture. Solution: Stretches.