Developed content strategy & production for Negative Underwear creative, inclusive of assets generated for ecommerce, digital ads, social, catalogue, and more.

Developed a social & content strategy for Michelin-star restaurant, OWS. Areas of work included: creative direction, channel strategy, & content production.

Developed a refreshed brand strategy for legacy brand Simon G., including brand positioning, mission, values, behaviors, tone of voice, and visual direction.