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Mwangi Martin
Nairobi, Kenya
Creative & Business Strategist
New to Contra
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Creative & Business Strategist
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A Nairobi wholesale/retail business needed a clear path to start and later to grow. I developed a full market entry and expansion strategy covering research,proposals,contracts,SOPs,COCs, Marketing, branding, advertising and ROI projections. Later, they wanted to expand to wholesalers and mart status, I Introduced new product lines, supplier sourcing, mark up with profitable pricing, made inventory allocation percentages, and a phased stocking roadmap. Delivered as an actionable plan the owner could implement immediately. I was hired as Ops manager as a result of good results
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End-to-end studio buildout strategy for Quijito Group — a professional podcast studio in Nairobi. Delivered a scaled floor plan for a 4-person roundtable setup, full interior design concept, itemised equipment budget (KSh 1.0–1.1M), supplier references, and a 6-week implementation timeline.
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A Nairobi-based SME manufucturing and selling home products (curtain rods) needed more than a sales boost. The entire business model needed rethinking. I diagnosed the problem unsolicited, then built a full transformation strategy covering e-commerce migration, competitive positioning, a 12-week implementation roadmap, and financial projections showing 37x ROI within 12 months. Delivered as a strategic pitch that became a paid engagement.
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Developed an investor-ready proposal for a youth wealth-creation initiative targeting 100+ young people in Kajiado County Kenya. Included full ROI modelling, phased pilot launch plan, political positioning strategy, and social impact framework. Written to attract both government and private investment. The proposal included a 2 minute video.
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