Divi Expert | Web Design & Development |WordPress | Divi
WordPress Web Designer | Divi, Elementor & Local SEO
Home Service Website Design System — WordPress & Local SEO
I developed a reusable WordPress website system through WEPOP Growth, designed to help home-service businesses establish a professional online presence without starting every website project from scratch.
The project combines premium website design, flexible service-page layouts, local SEO architecture, and conversion-focused elements into one customizable framework.
The system is designed for businesses such as pest control, roofing, landscaping, plumbing, HVAC, pool services, cleaning, and other local service providers.
What I Developed
WordPress & Divi Website Framework: Reusable layouts and design components that can be customized for different service industries.
Homepage Design: Conversion-focused sections highlighting services, trust factors, service areas, and quote requests.
Service Page Hierarchy: Structured category, main service, and sub-service pages for organizing business offerings.
Local SEO Architecture: Service-area and location-page patterns supported by internal linking.
Supporting Website Pages: Layouts for About, Reviews, FAQs, Contact, and other essential business information.
Lead Generation Elements: Calls to action, contact forms, and quote-request pathways.
Responsive Design: Layout considerations for desktop, tablet, and mobile users.
Reusable Design Components: Consistent typography, service cards, navigation, and shared website sections.
Project Outcome
An evolving WordPress website design framework that demonstrates how a structured, professional website can be adapted to different home-service industries.
The project also serves as the foundation for WEPOP Growth's guided website customization system and Done-for-You website services.
Project Type: In-house WordPress template development and demonstration.
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WordPress Website Design & Digital Marketing Platform
I designed and developed WEPOP Growth, my own digital marketing and automation business website, focused on helping home-service companies and local businesses improve their online presence, manage customer inquiries, and streamline lead follow-up.
The project combines professional WordPress design, service-specific content, lead-generation pathways, and an organized website structure that supports multiple digital marketing solutions.
What I Built
Custom WordPress Website: Developed a professional, mobile-responsive website with consistent branding, organized navigation, and conversion-focused layouts.
Service & Solution Pages: Created dedicated sections for AI receptionists, automated lead follow-up, CRM automation, website design, Google Ads, Facebook Ads, and reputation management.
Local SEO Structure: Organized service content, page headings, URLs, and internal links around relevant business search topics.
Lead Capture & Consultation CTAs: Created pathways for visitors to explore services, submit inquiries, and schedule consultations.
Content Development: Wrote service descriptions, educational content, and FAQs designed to explain complex marketing and automation solutions.
Industry-Focused Messaging: Developed content for roofing, plumbing, HVAC, landscaping, detailing, pest control, and other local service businesses.
Responsive User Experience: Designed layouts and navigation for desktop, tablet, and mobile visitors.
Project Outcome
A completed business website that serves as WEPOP Growth's online presence, service catalog, portfolio, and customer acquisition platform.
This project demonstrates my ability to build and manage a multi-service WordPress website while combining web design, local SEO, and lead-generation strategy.
Live Website: https://wepopgrowth.com/
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WordPress Website Design & Local SEO for a Las Vegas Wallcovering Company
I designed and developed a professional WordPress website for A Cut Above Pro's Wallcover, a residential and commercial wallpaper installation company serving Las Vegas, Henderson, Summerlin, and surrounding communities.
The goal was to establish a strong online presence, showcase the company's expertise in luxury wallcoverings, and make it easier for local customers to discover services and request estimates.
What I Built
Custom WordPress Website: Developed and customized a professional home-service website with responsive layouts and clear navigation.
Service Page Architecture: Created dedicated pages for wallpaper installation, wall preparation, wallpaper removal, painting, and commercial wallcovering services.
Local SEO Structure: Organized service and location-focused content to help search engines understand the business and its geographic coverage.
Location Pages: Built content targeting Las Vegas and nearby communities, including Henderson, North Las Vegas, and Summerlin.
Lead Capture & Quote Requests: Integrated contact forms, prominent calls to action, and appointment inquiry pathways.
Conversion-Focused Design: Structured service descriptions, credibility sections, and contact opportunities around the customer journey.
Mobile Optimization: Developed responsive layouts for visitors browsing on smartphones, tablets, and desktops.
Project Outcome
A completed, professional website that showcases the company's services, supports local search visibility, and provides clear pathways for homeowners and commercial customers to request consultations and estimates.
This project also helped establish the reusable home-service website framework that I later expanded into WEPOP Growth's website design system.
Live Website: https://lasvegaswallcoverings.com/
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Home Renovation Website Design & Local SEO
I designed and developed a WordPress website for JCS Home Renovation, a residential remodeling and general construction company serving Los Angeles and surrounding communities.
The project focused on building a professional online presence that showcases the company's remodeling expertise, organizes its services, and makes it easier for homeowners to request estimates.
What I Built
WordPress Website Design: Professional layouts, organized navigation, and mobile-responsive design.
Dedicated Service Pages: Content for kitchen remodeling, bathroom renovations, home improvements, and ADU/garage conversions.
Local SEO Structure: Location-focused pages targeting relevant communities throughout the Los Angeles area.
Lead Generation: Prominent quote request buttons and customer contact pathways.
Content Organization: Clear service descriptions, company information, and project-related content.
On-Page SEO: Structured headings, service-specific content, and internal links to help search engines understand the website.
Responsive User Experience: Layouts designed to help visitors navigate services across desktop and mobile devices.
Project Outcome
A completed home renovation website combining professional presentation, service-specific content, local SEO structure, and accessible quote request options.
Live Website: https://jcshomerenovation.com/
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Creative Product developer on Webflow and Framer
Creative Product developer on Webflow and Framer
Creative Web & Graphic Designer | Video Editing
Creative Web & Graphic Designer | Video Editing
Any CMS: websites, online stores, apps and AI automation
Any CMS: websites, online stores, apps and AI automation
Innovative designer crafting compelling visuals.
Innovative designer crafting compelling visuals.
5 things I check when someone says:
"My website isn't converting."
The headline
The CTA
The offer clarity
Trust signals
The user journey
Notice what's missing?
"Make the button prettier."
Design matters.
But design can't compensate for a confusing offer.
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HVAC Service Website Design & Development
Description
A modern, conversion-focused website designed for an HVAC service company to establish a professional online presence and make it easy for customers to request services.
I focused on a clean, trustworthy visual style with clear service messaging, strong calls-to-action, responsive layouts, and a mobile-friendly experience. The design was structured to quickly communicate the company’s expertise while guiding visitors toward booking a service.
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Digital Marketing & Development Specialist
I designed and built the Shopify store for Gaïa Gold ✨
They’re a fine-jewellery brand in the UAE, and their most-loved pieces aren’t off the shelf. They’re names: نادية on a ring, مريم on a necklace, “Sophia” in script, all in 18K gold.
So I built the store around that:
→ A dedicated personalised section with real name pieces in Arabic and English
→ A “Request a Quote” flow, since custom names can’t be a simple Add to Cart
→ Product pages showing karat, weight and gold colour for every piece
→ Apple Pay, Google Pay and 0%-interest instalments at checkout
From design to development, every part of the storefront was built to make luxury feel personal.
👇 Whose name would you put in gold?
See the full case study : https://contra.com/p/rrv6FZo7-gaia-gold-shopify-store-for-a-uae-fine-jewellery-brand?referralExperimentNid=DEFAULT_REFERRAL_PROGRAM&referrerUsername=muhammad_hammad_afkei70w
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WordPress & Framer Designer for Business Websites
- 5.0
- Rating
- 11
- Followers
WordPress & Framer Designer for Business Websites
Designed and developed a modern corporate website for Shred Capital, a Canadian firm helping innovative companies scale through financing, strategic consulting, and ecosystem-building support.
The objective was to move beyond the traditional look and feel of a financial services website and create a more approachable digital experience that speaks directly to founders, scaling companies, government organizations, universities, and ecosystem partners.
The website is built around Shred Capital's three core offerings: Credit, Consulting, and Capacity. This creates a simple information architecture that immediately helps visitors understand how the firm can support their specific stage or objective. Credit focuses on financing strategy, due diligence, and capital deployment; Consulting covers strategy, commercialization, growth, and operations; while Capacity addresses ecosystem strategy, program design, policy, and incentives.
A major focus was simplifying complex financial and business-growth concepts into clear, accessible content. Rather than overwhelming visitors with technical investment terminology, the website communicates Shred's value through concise messaging, clear service pathways, and strategically placed calls to action such as Let's Talk Credit, Let's Talk Consulting, and Let's Talk Capacity.
The design also incorporates strong credibility and traction signals. Shred's experience supporting startups across Canada and internationally, its financing and consulting capabilities, and its focus on helping companies reach global markets are presented throughout the experience. The website reinforces this positioning with measurable impact around startups supported, capital raised alongside clients, and jobs created.
Another important element was brand storytelling. The About Shred section communicates the firm's first-hand entrepreneurial experience — including exits, mistakes, breakthroughs, and the realities of building ventures — helping differentiate the company from conventional financial institutions and making its positioning feel more founder-centric.
The website also extends the brand beyond its core services through the Shred podcast, company updates, ecosystem initiatives, and resources for founders. This creates a content ecosystem that supports credibility, thought leadership, and ongoing audience engagement.
The result is a modern, responsive, conversion-focused corporate website that brings venture financing, business consulting, ecosystem strategy, founder support, and brand storytelling together in a clear digital experience designed to turn complex services into straightforward opportunities for action.
Key Focus Areas:
• Venture Capital & Business Website Design
• Financial Services Website
• Corporate Website Development
• Startup & Investor-Focused UX
• UI/UX & Responsive Web Design
• Service-Based Website Architecture
• Financing & Consulting Service Pages
• Conversion-Focused Calls to Action
• Corporate Brand Storytelling
• Trust & Credibility Presentation
• Startup & Founder-Focused Content
• Thought Leadership & Podcast Integration
• Strategic Content Architecture
• Professional B2B Website Design
• Lead Generation & Conversion
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Petgro: Framer Pet Grooming & Pet Care Website
Petgro is a modern Framer website design and development project created for a professional pet grooming and care business. The goal was to create a friendly, trustworthy, and visually engaging website that makes it easy for pet owners to understand available services, compare grooming packages, build confidence in the team, and book an appointment.
The design uses a warm, approachable visual direction that fits the pet-care industry while maintaining a polished professional feel. The homepage immediately communicates the core value proposition around keeping pets clean, healthy, and happy, supported by clear calls to action that guide visitors toward exploring services or booking a visit.
A key part of the project was developing a clear service and pricing experience. Visitors can explore grooming options including bath and brush, full-body grooming, haircut and styling, nail care, and other pet-care services. Dedicated pricing sections make it easier to compare grooming packages and understand what is included before booking.
The website also focuses heavily on trust-building UI/UX. Testimonials, customer satisfaction indicators, professional grooming credentials, team profiles, pet-safe product messaging, and information about the grooming environment help reassure pet owners that their animals will receive safe and professional care.
I structured the booking journey to minimize friction. The appointment section collects essential information such as the owner's name, contact details, pet breed, selected service, and additional message, creating a straightforward path from browsing to appointment request. A four-step grooming process — booking, pet assessment, professional grooming, and happy homecoming — also helps visitors understand what to expect.
The experience is supported by a dedicated FAQ section addressing common grooming and pet-care questions, alongside an educational blog for ongoing content and pet-care resources. This gives the website more depth while creating additional opportunities for visitors to learn about grooming and engage with the brand.
Built in Framer, the project combines responsive layouts, reusable components, modern typography, visual storytelling, structured service content, pricing sections, testimonials, appointment-focused CTAs, and content-driven sections to create a complete digital experience for a modern pet grooming business.
Key Focus Areas
Framer website design and development
Pet grooming website design
Pet care business website
Appointment-focused UX
Service and pricing presentation
Grooming package comparison
Responsive Framer development
Pet-care focused visual storytelling
Testimonials and trust-building sections
Team and professional profile presentation
Booking and lead-generation flow
FAQ and educational content structure
Blog and content sections
Reusable Framer components
Conversion-focused calls to action
Mobile-friendly responsive experience
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Remodely: Framer Home Remodeling & Roofing Website
Remodely is a modern Framer website design and development project created for a home remodeling and exterior renovation company serving Northern Colorado. The objective was to create a polished, trustworthy digital experience that presents multiple remodeling services clearly while turning homeowners into qualified estimate requests.
The website was structured around a strong conversion journey, starting with a clear value proposition and immediate calls to action for a free estimate. Instead of overwhelming visitors with technical information, the experience guides homeowners through the company's services, recent projects, customer testimonials, guarantees, process, FAQs, and service areas in a logical sequence.
A major focus was building trust through the UI/UX. The design incorporates review ratings, customer testimonials, licensing and insurance information, a written workmanship warranty, in-house crews, transparent pricing, on-time completion, and detailed project expectations. These elements help address the concerns homeowners typically have before committing to a major renovation project.
The service architecture was also designed to make a broad remodeling offering easy to navigate. Dedicated sections cover roof replacement, siding installation, window replacement, gutter systems, exterior remodeling, and interior remodeling, with supporting details that communicate the scope of each service.
The project showcase adds another layer of credibility by presenting completed work such as storm-damaged roof rebuilds, fiber-cement siding installations, and whole-home window replacements. A structured three-step process — free estimate, scope and schedule, then project completion — further simplifies the path from initial interest to taking action.
Built entirely in Framer, the website combines responsive layouts, reusable components, strong typography, image-led sections, structured content, service-area navigation, FAQ content, blog sections, and strategically placed CTAs. The result is a professional remodeling website designed to feel established and trustworthy while keeping the user journey focused on one key action: requesting an estimate.
Key Focus Areas
Framer website design and development
Home remodeling website design
Roofing and exterior renovation website
Construction and contractor website UI/UX
Lead-generation focused website structure
Free estimate and quote conversion flow
Service-based information architecture
Project showcase and visual storytelling
Testimonials and trust-building sections
Responsive Framer website development
Service area and local business content
FAQ and educational content structure
Reusable Framer components
Conversion-focused calls to action
Professional construction industry branding
Mobile-friendly responsive experience
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Accora is a polished Framer website design and development project created for a modern accounting, tax, and financial advisory brand. The goal was to build a professional digital experience that could make complex financial services feel clear, trustworthy, and approachable while guiding potential clients toward booking a consultation.
The website opens with a strong value proposition around helping businesses make better financial decisions, immediately supported by credibility indicators such as years of experience and businesses served. From there, the experience is structured around a clear journey through accounting, tax, and financial advisory services, making it easy for visitors to understand what the business offers and how it can support their financial goals.
The service sections were designed to provide more than surface-level descriptions. Accounting and bookkeeping content covers financial statements, general ledger management, reconciliations, and reporting, while the tax section focuses on planning, compliance, filing assistance, and regulatory guidance. Financial advisory services highlight forecasting, budgeting, performance reviews, and strategic financial advice.
I also focused heavily on trust-driven UI/UX design. Industry sections introduce the types of businesses the firm supports, while certification information, experience statistics, client testimonials, financial performance metrics, and results-oriented content reinforce credibility throughout the experience.
The site also uses carefully placed calls to action such as “Book Consultation” and “Get Started” to turn informational browsing into a clear next step. Supporting pages for About, Careers, Contact, Blog, FAQs, and other essential content create a more complete website structure rather than relying on a single landing page.
Built in Framer, the project combines responsive layouts, reusable components, modern typography, structured content sections, visual storytelling, and conversion-focused interactions to create a scalable financial-services website that feels credible without becoming overly corporate or difficult to navigate.
Key Focus Areas
Framer website design and development
Accounting & financial services website
Tax and advisory service presentation
Professional financial-services UI/UX
Responsive website design
Conversion-focused consultation flow
Service and industry-based information architecture
Trust-building testimonials and credibility sections
Financial metrics and visual data presentation
Reusable Framer components
Modern typography and editorial layouts
FAQ and content structure
Business-focused calls to action
Mobile-friendly responsive experience
Professional brand storytelling
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