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The concept: TALLO is a premium ritual skincare brand inspired by the ancestral use of beef tallow. My goal was to give this timeless ingredient a fresh, modern identity by pairing premium Wagyu tallow with botanicals like honey, lavender, and vanilla, while reimagining the products through a refined chrome packaging system.
Rather than designing just a website, I wanted to create a complete brand experience that felt authentic and launch-ready. From the visual identity and packaging to the ecommerce experience and storytelling, every detail was designed to position TALLO as a modern take on traditional skincare.
Built with Squarespace + Finish Layer: I used Block Transforms, Loop on Scroll, Float, Stacks, Font Uploads, and Block Animations to create dynamic layouts, subtle motion, and an editorial shopping experience that brings the brand to life.
Squarespace link (https://dolphin-bumblebee-yabl.squarespace.com/)
Password: 4321
Tools: Squarespace · Finish Layer · Figma · loveart IKEA — Lighting up your best dreams
AI-generated campaign concept
Full creative direction and image production for a personal IKEA campaign concept: from prompt engineering to final retouch.
The idea: a sleeping figure in a set built half like a bedroom, half like a stage, where light does most of the storytelling, shifting from near-darkness to a warm sunrise-like glow, as if dawn were happening just out of frame.
I handled the full pipeline: prompt engineering and art direction in Claude, image production in Flora with Nano Banana Pro, post-production in Adobe Photoshop and Lightroom. From the hero shot, I also generated a coherent set of product-level close-ups using the same prompt and source image, same light, same mood, no separate shoot required.
Personal concept, not affiliated with the brand. For the Squarespace Challenge, I built DAWN.
DAWN is a conceptual portfolio for photographer Christopher Dawn built around a simple idea: photography should speak for itself.
Website: https://maroon-sepia-dl3n.squarespace.com/
Password: DAWN
Today, many creative portfolios compete for attention through excessive copy, interactions, and visual complexity. DAWN explores the opposite approach: a photography-first experience designed to remove friction between the viewer and the work.
Rather than overwhelming visitors with information, the website focuses on what matters most when choosing a photographer: the images and the creative vision behind them.
As part of the challenge, I joined Squarespace Circle to continue exploring how thoughtful, professional-grade design tools can help bring creative ideas to life.
The project was designed around three principles: restraint, intentionality, and curation.
Photography occupies the majority of the experience, supported by generous whitespace, minimalist typography, and editorial-inspired compositions. Every element was intentionally reduced to allow the work itself to become the primary storytelling medium.
Inspired by contemporary editorial design and luxury fashion websites, DAWN feels closer to visiting a curated gallery than browsing a traditional portfolio.
Using Finish Layer
Finish Layer’s scroll animations became the foundation of the experience. Rather than using animation as decoration, they were used as tools for pacing, storytelling, and curation.
One of the core ideas behind DAWN was that design decisions should always serve a purpose: including the tools used to build it. Finish Layer was never used simply for the sake of using it. Instead of incorporating every available feature, I intentionally chose the ones that best supported the concept and user experience of the project.
Throughout the portfolio, photographs progressively reveal themselves and transition from isolated moments into carefully curated editorial compositions. Images begin small and gradually expand into editorial-inspired layouts as the user scrolls, creating visual rhythm, establishing hierarchy, and encouraging visitors to engage with each image before experiencing the collection as a whole.
At the end of the website, Finish Layer is used to create a playful scroll-driven interaction that acts as Christopher’s introduction. As visitors continue scrolling, a series of hand-drawn elements are progressively revealed: a speech bubble, a camera, a camera flash, and finally a simple “Gotcha!” message. The sequence serves as Christopher’s personal introduction, presented in an unconventional and playful way. What appears to be a simple interaction is, in reality, a carefully choreographed scroll-driven experience designed to reveal personality through restraint.
Animation is deliberately subtle and purposeful. Every transition was designed to support the photography rather than compete with it, demonstrating how Finish Layer can be used to create immersive storytelling through restraint rather than complexity.
Every interaction throughout DAWN was designed to feel effortless. By embracing restraint and using Finish Layer intentionally, the project demonstrates that immersive and memorable digital experiences do not need to rely on complexity. Sometimes, thoughtful pacing, generous whitespace, and meaningful interactions are all that’s needed to let great work speak for itself.
DAWN explores the idea that thoughtful design isn’t always about adding more: it is equally about knowing what to leave out. By combining editorial-inspired layouts, generous whitespace, and purposeful scroll-driven storytelling, the project demonstrates how a photography portfolio can feel immersive, playful, and highly curated while remaining remarkably simple. Buy Seriva – Premium Telehealth & Healthcare Website Template for HealthTech Startups
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Buy Now (https://contra.com/payment-link/1W5vnoXz-seriva-modern-telemedicine-and-health-test-website-theme) | Hire us for Custom Design (https://dstudio.agency/) For the Contra x Envato Challenge, 'Human by Design', we built a brand identity and animated a promo video for 'Olo', an accessible crypto-trading platform.
To us, the core of this challenge wasn't about creating more content with AI, but about maintaining one clear creative direction. When drawing from a massive library of separate AI generations, stock footage, fonts, and music, a project can easily turn into a disjointed visual mess. Envato served as our entire toolkit - from AI-generated audio and assets to stock templates and typography.
But every asset still had to answer one crucial question: 'Does this truly feel like Olo'? Guided by the brand promise of making crypto trading accessible for everyone, everywhere, human instinct drove the entire creative process:
1. Curating over generating: Rejecting raw AI outputs that felt flat or out of context and ruthlessly filtering for what actually worked.
2. Building a visual identity: Applying custom effects to transform generic stock footage into a unified aesthetic.
3. Directing the flow: Motion design, precise typography, and timing every single movement to the rhythm of the music in After Effects. Envato Stock and AI tools dramatically accelerate the build process, but it’s the human creator who infuses the soul. It provides the ingredients, but art direction, taste, and instinct define the quality of the final result.
Toolkit: Envato (Envato AI, Stock, Fonts, Audio) + After Effects & Adobe Illustrator.
