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Cover image for Every concept tells a story — even the ones that never leave...
Every concept tells a story — even the ones that never leave your artboard. When I was developing the packaging system for Dr. O’Neal’s Skincare Essentials (DOSE), I explored how texture, tone, and light could shift the same brand essence into completely different experiences. One direction whispered ritual. Another radiated science. A third captured that serene middle ground between the two. These concepts might never reach production, but they represent something important — possibility. They remind me that design isn’t only about the final product; it’s about exploring the range of what a brand could become. It made me wonder — what do you do with your unchosen concepts? Archive them? Rework them later? Or let them rest as part of your evolution? #PackagingDesign #BrandIdentity #SkincareBranding
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