Projects using HootSuite in WashingtonProjects using HootSuite in WashingtonSunday & Co. | Social Media Content + Digital Marketing
For Sunday & Co., I developed the agency’s ongoing social media and digital content system, translating the larger brand identity into a recognizable mix of video, graphics, campaigns and recurring content.
The creative direction was built to feel editorial, warm and visually distinctive while still giving the content a clear marketing purpose. Rather than treating every post as a standalone asset, I developed recurring concepts and visual formats that could support brand awareness, service promotion, portfolio storytelling, community building, recruitment and client acquisition.
My work included:
• social media strategy and content planning;
• development of content pillars and recurring series;
• short-form video concepts for Reels and TikTok;
• video filming and editing;
• hooks, scripts and on-screen copy;
• custom social media graphics;
• carousel and static post design;
• Sunday Service branded content;
• Welcome to Our Table campaign content;
• monthly roundup and educational content;
• Join Our Table recruitment creative;
• service and portfolio-focused content;
• campaign concept development;
• organic social content;
• paid social and advertising creative;
• promotional graphics and CTAs;
• copywriting and caption development;
• art direction and visual storytelling;
• content repurposing across Instagram, TikTok and LinkedIn;
• content calendar development;
• performance review and ongoing content optimization.
The result is a cohesive content ecosystem that gives Sunday & Co. a recognizable social presence while allowing the brand to move between education, personality, portfolio work, services and promotional content without losing its visual identity. 
