Credit card landing page design for a fintech startup — an interactive 3D claw machine that turns the offer into the hero instead of another floating card at 15 degrees.
Every card brand ships the same hero: a card hovering over a gradient. Clawd sells one card, not a marketplace, and the entire pitch is "stop comparing — we already did the comparing". So the landing page had to make a single-product offer read as a win rather than a shortage of options, and pull early-access sign-ups from people who are deliberate about money: the ones who actually track spending and read the APR line.
The metaphor does the positioning work. A claw machine that never misses, plus "we already picked the best one", means the visual is the argument and the headline doesn't have to explain itself.
I built the scene in Blender as an interactive element rather than a still render — the claw follows the cursor, the card tilts in the grip, and the pile underneath reacts, so a visitor plays with the product's core idea for a few seconds instead of scrolling past it.
Hero plus full page structure, desktop and mobile designed separately, the Blender scene with web-ready exports, interaction notes, and a developer-ready Figma file.
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