Freelancers using Adobe Photoshop in Waimea

Freelancers using Adobe Photoshop in WaimeaFreelancers using Adobe Photoshop in Waimea

Projects People

Creating memorable brands 𝘢𝘯𝘥 web experiences

Creating memorable brands 𝘢𝘯𝘥 web experiences

Fabled Lines Coffee The brand centers around storytelling — like old fishermen swapping tales of the one that got away. Each roast was paired with a myth: you’d start reading the story on the back of the bag and finish it online. Even the wordmark carries a clue — the hook hidden in the “S.” To bring the fables to life, I used AI to generate absurd, cinematic photos of fishermen catching enormous sea creatures.  The result? A coffee bag that feels like an artifact from a legend. For me, branding isn’t just visuals — it’s about making something you can feel and taste.  And Fabled Lines became a full experience.

1

115

Cover image for I pushed Figma Make to

I pushed Figma Make to its limits with Odyssée—a moody noir interactive adventure where a mysterious movie ticket pulls you into branching stories, personalized with your name and choices that shape the fate. View Odyssée here: https://volt-fill-58780998.figma.site Built entirely in Make with flickering lights, smooth transitions, hover states, and a smart timeline for immersive storytelling. Interactivity was essential, so I incorporated data entry for personalization (using variables like {userName} across chapters) and branching story paths. This lets users make decisions that shape their own journey, reimagining choose-your-own-adventure in a digital, cinematic format—smooth, responsive, and boundary-pushing. And find me on X @gregalthoff

2

15

260

Cover image for As part of the first

As part of the first licensing deal following the brands’ restructuring, I was brought on to design the first capsule of T‑shirts for these iconic surf brands in Hawaiʻi like Volcom, Quiksilver, Roxy, Billabong and RVCA. This launch collection reintroduces the labels to Waikīkī with graphics that blend legacy logos, local surf culture, and a modern visual language meant for today’s traveler and everyday surfer. The collection debuts in a new retail space near the shoreline, using apparel as a storytelling platform to help reestablish Waikīkī Beach as a contemporary global surf destination.

1

4

198

Cover image for Polu Resorts is an elevated

Polu Resorts is an elevated hospitality brand inspired by the natural beauty and tranquil rhythm of island life. Our studio was responsible for crafting the brand from the ground up — developing a cohesive visual identity and brand style guide that capture the resort’s modern, coastal sophistication. From typography and color palette to custom graphic elements, every design choice was made to reflect the effortless elegance and serene environment of the destination. In addition to brand creation, we extended the visual system into printed and digital applications, including bespoke business cards and a responsive website designed and developed in Framer. The website’s clean layout, fluid animations, and intuitive structure reflect the same calm and welcoming essence found in the brand.

1

140

Adobe Photoshop(1)

industrial designer

industrial designer

Cover image for MEMO 3d character

MEMO 3d character

0

17

Cover image for Behance

0

14

Cover image for Behance

0

15

Placeholder project card media

View more →

Adobe Photoshop(3)

Web development

Web development

Cover image for Gonuts Hawaii

0

0

Cover image for All Delivered

0

1

Cover image for The vetora

0

2

Placeholder project card media

View more →

Adobe Photoshop(1)