Freelancers using Adobe Illustrator in Waimea

Freelancers using Adobe Illustrator in WaimeaFreelancers using Adobe Illustrator in Waimea

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Creating memorable brands 𝘢𝘯𝘥 web experiences

New to Contra

Creating memorable brands 𝘢𝘯𝘥 web experiences

Cover image for As part of the first

As part of the first licensing deal following the brands’ restructuring, I was brought on to design the first capsule of T‑shirts for these iconic surf brands in Hawaiʻi like Volcom, Quiksilver, Roxy, Billabong and RVCA. This launch collection reintroduces the labels to Waikīkī with graphics that blend legacy logos, local surf culture, and a modern visual language meant for today’s traveler and everyday surfer. The collection debuts in a new retail space near the shoreline, using apparel as a storytelling platform to help reestablish Waikīkī Beach as a contemporary global surf destination.

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Cover image for Custom T‑shirt design for CrossFit

Custom T‑shirt design for CrossFit AllStar let me merge athletic energy with local Hawaii culture in a way that felt authentic to the community. I built a small collection of designs that spoke to a range of personalities—some bold and graphic, others playful and minimal—so that both men and women could find something that felt like “theirs.” Each piece was crafted to work as gym gear, weekend wear, and subtle brand storytelling, helping CrossFit AllStar strengthen its identity beyond the box.

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Fabled Lines Coffee The brand centers around storytelling — like old fishermen swapping tales of the one that got away. Each roast was paired with a myth: you’d start reading the story on the back of the bag and finish it online. Even the wordmark carries a clue — the hook hidden in the “S.” To bring the fables to life, I used AI to generate absurd, cinematic photos of fishermen catching enormous sea creatures.  The result? A coffee bag that feels like an artifact from a legend. For me, branding isn’t just visuals — it’s about making something you can feel and taste.  And Fabled Lines became a full experience.

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Cover image for I pushed Figma Make to

I pushed Figma Make to its limits with Odyssée—a moody noir interactive adventure where a mysterious movie ticket pulls you into branching stories, personalized with your name and choices that shape the fate. View Odyssée here: https://volt-fill-58780998.figma.site Built entirely in Make with flickering lights, smooth transitions, hover states, and a smart timeline for immersive storytelling. Interactivity was essential, so I incorporated data entry for personalization (using variables like {userName} across chapters) and branching story paths. This lets users make decisions that shape their own journey, reimagining choose-your-own-adventure in a digital, cinematic format—smooth, responsive, and boundary-pushing. And find me on X @gregalthoff

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Adobe Illustrator(3)

industrial designer

industrial designer

Cover image for MEMO 3d character

MEMO 3d character

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Cover image for Behance

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Cover image for Behance

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Adobe Illustrator(3)

iOS Developer: iPhone, iPad, Mac, Apple Watch

iOS Developer: iPhone, iPad, Mac, Apple Watch

Cover image for Habit Dice - Habit Tracker

Habit Dice - Habit Tracker

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Cover image for Catacomb Odyssey

Catacomb Odyssey

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Cover image for Split Da Bill - Calculator

Split Da Bill - Calculator

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Adobe Illustrator(2)