Freelancers using Adobe Illustrator in Waimea
Freelancers using Adobe Illustrator in Waimea
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Greg Althoff
pro
Waimea, USA
Creating memorable brands đąđŻđ„ web experiences
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Creating memorable brands đąđŻđ„ web experiences
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As part of the first licensing deal following the brandsâ restructuring, I was brought on to design the first capsule of Tâshirts for these iconic surf brands in HawaiÊ»i like Volcom, Quiksilver, Roxy, Billabong and RVCA. This launch collection reintroduces the labels to WaikÄ«kÄ« with graphics that blend legacy logos, local surf culture, and a modern visual language meant for todayâs traveler and everyday surfer. The collection debuts in a new retail space near the shoreline, using apparel as a storytelling platform to help reestablish WaikÄ«kÄ« Beach as a contemporary global surf destination.
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Custom Tâshirt design for CrossFit AllStar let me merge athletic energy with local Hawaii culture in a way that felt authentic to the community. I built a small collection of designs that spoke to a range of personalitiesâsome bold and graphic, others playful and minimalâso that both men and women could find something that felt like âtheirs.â Each piece was crafted to work as gym gear, weekend wear, and subtle brand storytelling, helping CrossFit AllStar strengthen its identity beyond the box.
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Fabled Lines Coffee The brand centers around storytelling â like old fishermen swapping tales of the one that got away. Each roast was paired with a myth: youâd start reading the story on the back of the bag and finish it online. Even the wordmark carries a clue â the hook hidden in the âS.â To bring the fables to life, I used AI to generate absurd, cinematic photos of fishermen catching enormous sea creatures.âšâšThe result? A coffee bag that feels like an artifact from a legend. For me, branding isnât just visuals â itâs about making something you can feel and taste.âšâšAnd Fabled Lines became a full experience.
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I pushed Figma Make to its limits with OdyssĂ©eâa moody noir interactive adventure where a mysterious movie ticket pulls you into branching stories, personalized with your name and choices that shape the fate. View OdyssĂ©e here: https://volt-fill-58780998.figma.site Built entirely in Make with flickering lights, smooth transitions, hover states, and a smart timeline for immersive storytelling. Interactivity was essential, so I incorporated data entry for personalization (using variables like {userName} across chapters) and branching story paths. This lets users make decisions that shape their own journey, reimagining choose-your-own-adventure in a digital, cinematic formatâsmooth, responsive, and boundary-pushing. And find me on X @gregalthoff
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Marieth Roa
Hawaii, USA
industrial designer
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industrial designer
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MEMO 3d character
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Behance
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Behance
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Adobe Illustrator
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Raphael V
Hawaii, USA
iOS Developer: iPhone, iPad, Mac, Apple Watch
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iOS Developer: iPhone, iPad, Mac, Apple Watch
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Habit Dice - Habit Tracker
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Catacomb Odyssey
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Split Da Bill - Calculator
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