Graphic Design Projects in VeronaGraphic Design Projects in VeronaSkillsTX was launching a talent platform in North America with no demand-gen engine behind it.
I built the whole thing. Cold email, a branded landing page, a gated cheat sheet, and a five-touch nurture sequence.
One template carries every send. Same header, same CTA, same footer, so five emails read as one system instead of five one-offs.
The sequence runs on AIDA, and each stage has exactly one job. That's why the first touch has no "book a call" ask. A cold send with a hard ask in message one gets flagged as spam more often, and that hurts every email behind it.
Stage two hands the click to a page that repeats the email's exact promise. Behind the opt-in sits a real six-page SFIA cheat sheet. The SFIA 8 summary chart, the seven levels of responsibility, and where to go next.
The ask only shows up at stage four, once the reader has already taken something.
Swipe for the emails, the sequence, and the offer. 
