Freelancers using SpyFu in United Kingdom

Freelancers using SpyFu in United KingdomFreelancers using SpyFu in United Kingdom

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Deepa Mohan

United Kingdom

Startup & SME Marketing Strategist | GTM, Brand Positioning

5.0: Rating

6: Followers

Startup & SME Marketing Strategist | GTM, Brand Positioning

Cover image for Competitor Analysis Framework for Startup

Competitor Analysis Framework for Startup GTM Strategy I created a competitor intelligence framework for an MVP-stage edtech app to help define its market position, sharpen its go-to-market direction, and identify where the product could stand apart in a crowded student-tech category. The project focused on turning scattered competitor data into a clear strategic foundation for positioning, messaging, launch planning, and early-stage growth. The Challenge The student-tech market is crowded with platforms focused on engagement, peer connection, study support, university communication, recruitment, and campus communities. For a new product entering this space, the risk was clear: Without sharper positioning, the app could easily sound like another student platform. The goal was to identify a stronger market angle before moving into messaging, campaigns, or launch execution. I led the strategic research and competitor analysis behind the GTM foundation. My work covered: Competitor mapping Market positioning review Audience and channel analysis Feature gap review SWOT synthesis Launch checklist planning Strategic positioning recommendation This gave the product a clearer direction before execution started. The Approach I analysed 10 student engagement, community, and edtech platforms across positioning, target audience, acquisition signals, onboarding, monetisation, feature coverage, market strengths, weaknesses, and GTM patterns. The purpose was not to copy what competitors were doing. It was to understand the category clearly enough to find white space. Key Insight The research showed that many competitors were strong in one lane but weaker across the full student-life experience. Some were institution-first. Some focused mainly on academic support. Some leaned into student connection. Others relied heavily on community, search visibility, or university partnerships. The opportunity was to position the app as a student-first platform that could connect belonging, campus discovery, community, and institutional credibility. That insight helped move the product away from generic “student engagement app” messaging and toward a more differentiated GTM direction. Strategic Output The final framework helped define: A clearer category position A stronger student-first narrative Priority competitor gaps Core messaging direction Feature-led differentiation Launch and acquisition priorities A practical GTM checklist This research became part of the strategic foundation behind the product’s early growth approach. Result The strategic foundation contributed to a 0-budget growth approach that helped drive: 2,000+ account signups +1,200% month-over-month install growth 70% referral rate 27% average conversion rate

Competitor Analysis Framework for Startup GTM Strategy

Cover image for This is my LinkedIn thought

This is my LinkedIn thought leadership framework for founders, executives, and expert-led teams who want to build trust, authority, and visibility through LinkedIn. At Twimbit, I helped executives strengthen their LinkedIn presence and supported the wider team through LinkedIn workshops. The goal was to help leaders move beyond basic posting and build a clearer system for profile positioning, executive voice, content direction, engagement, and authority-building. My work focused on understanding each leader’s expertise, audience, industry context, and communication style before shaping their LinkedIn presence. This included profile positioning, content themes, thought leadership angles, post structure, and practical guidance on how to show up consistently without sounding generic. I also worked on LinkedIn visibility through content and ads. For example, I helped deliver 50,000+ LinkedIn reach for a Twimbit Open House event, combining platform understanding with campaign execution. I specialise in LinkedIn thought leadership, executive positioning, LinkedIn content strategy, company page growth, workshops, and LinkedIn ads. I have helped grow LinkedIn profiles from small audiences to 10K+ followers, built company pages from scratch, and developed systems for turning expertise into credible, repeatable content. I am currently working with the founder and executive team of Blob/Campus App to build their thought leadership presence. This includes analysing their current LinkedIn position, identifying gaps, shaping their voice, and building a practical plan to grow authority and visibility. This project showcases how I approach LinkedIn as more than a posting channel. For founders and executives, LinkedIn becomes a trust-building system: profile, voice, content, comments, campaigns, and consistency working together to create authority before the first conversation.

Cover image for This is my framework for

This is my framework for competitor analysis for any brand, startup, or product before I build a marketing strategy. For The Campus App, this framework became the strategic foundation for positioning, GTM direction, and a 0-budget growth approach. Before building the strategy, I studied the student-tech landscape in detail to understand where the product stood, what competitors were owning, where they were weak, and which opportunities could help the app stand apart. The analysis looked at competitor positioning, audience, messaging, acquisition channels, onboarding, monetisation, community signals, GTM motion, and visible traction. It helped move the strategy away from assumptions and towards a clearer understanding of the market. The research revealed a strong gap. Many student platforms were either institution-led, academically focused, or too broad in their community positioning. This created an opportunity for The Campus App to build a more student-first strategy centred on belonging, peer connection, campus discovery, and community-led growth. The overall strategy was organic, student-native, and built around community behaviour rather than paid acquisition. Competitor intelligence shaped the messaging, launch channels, referral loops, and content direction, helping the product move with more clarity in a crowded market. The 0-budget growth approach helped drive 2,000+ account signups, +1,200% month-over-month install growth, a 70% referral rate, and a 27% average conversion rate through community-led acquisition and organic marketing

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Tom Boyce

London, UK

AI-driven SEO helping brands grow fast, safely & convert

Gusto Cycling Website Development

Cover image for Project: AMDI Driving School (Local SEO & Lead Generation) F...

Project: AMDI Driving School (Local SEO & Lead Generation) For AMDI Driving School, a local service provider, I applied targeted local SEO, on-page optimisation, and basic CRO to boost local visibility and lead flow. I optimised the site architecture for local search, improved meta data and content for service pages, and refined the user journey to improve lead conversions. This project proves I handle small, local clients as well as large-scale ones. Local SEO: GMB optimisation, geo-targeted content, service-area pages On-page SEO: service page content rewriting, metadata optimisation, schema markup for local business CRO adjustments to improve form submission rates and user experience

Cover image for ATS24 — B2B Industrial SEO & Search Everywhere Optimisation ...

ATS24 — B2B Industrial SEO & Search Everywhere Optimisation With ATS24, a B2B supplier in the aerospace/converter sector, I developed a full-blown SEO strategy targeting highly technical buyers. I focused on spec-code integration, technical documentation indexing, and long-tail product/service pages to attract niche industrial traffic. The result: stronger visibility among engineers and buyers, and improved lead generation quality. This project showcases my expertise in B2B and niche industrial markets. Role & Activities: - Implemented spec-code-aware content architecture for aerospace and industrial products - Built technical SEO templates tailored to converter and aerospace specs - Published deep, data-rich pages optimized for industrial search queries - Managed cross-channel content flows (site, data sheets, documentation)

Cover image for Full-scale eCommerce SEO & Optimisation I led the SEO and si...

Full-scale eCommerce SEO & Optimisation I led the SEO and site optimisation for SlipStream247, a large-scale eCommerce platform with 27,000 of SKUs. I redesigned category architecture, implemented advanced schema (product/category), and restructured technical SEO to improve indexing efficiency. The result: faster load times, cleaner site structure, and improved conversion paths. This project demonstrates my ability to handle complex, high-volume retail environments and deliver scalable SEO that supports large product catalogs. Role & Activities: - Redesigned site hierarchy and internal linking to optimize crawl budget - Installed and tested structured data (Product / Category schema) across thousands of SKUs - Improved page speed and front-end performance on all devices - Coordinated product-page SEO and metadata strategies

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