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Diya Maram's avatar
Diya Maram
Tirupati, India
Content & Copywriter turning words into sales & engagement
New to Contra
Content & Copywriter turning words into sales & engagement
Cover image for ✨ New Copywriting Project: Email
✨ New Copywriting Project: Email Welcome Series I created a 3-part email welcome series for Glow & Co., a fictional skincare brand, as a self-initiated copywriting project. The goal was to guide new subscribers through a simple journey: 01 — Welcome Introduce the brand and create a strong first impression. 02 — Build Trust Provide useful skincare tips and establish credibility. 03 — Convert Create purchase intent with a clear offer and CTA. Through this project, I focused on conversational copy, brand voice, customer journey, and conversion-focused CTAs. I also made sure the sequence didn't feel overly promotional—the idea was to build interest first, then move naturally toward conversion. 📌 Skills demonstrated: Email Copywriting • Conversion Copywriting • Email Marketing Strategy • Brand Voice • CTA Writing This is a self-initiated/spec project created to showcase my copywriting skills. #Copywriting #EmailMarketing #EmailCopywriting #ContentWriting #FreelanceCopywriter #Portfolio
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Cover image for Brand Strategy & Visual Messaging
Brand Strategy & Visual Messaging Guide ✨ Created a comprehensive Brand Strategy & Visual Messaging Guide for a modern consumer brand. The project focused on building a clear and consistent brand identity through: • 🎯 Brand Positioning • 💬 Tone of Voice • 🎨 Visual Identity • 📋 Brand Guidelines & Applications The goal was to create a brand that communicates clearly, consistently, and meaningfully across different customer touchpoints. Skills: Brand Strategy, Visual Communication, Content Strategy, Brand Positioning, Copywriting Tools: Canva, Google Docs
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Cover image for Project Title: Welcome Email Series
Project Title: Welcome Email Series – Email Copywriting Description: Created a 3-part welcome email series for a skincare brand, focused on building trust, engaging new subscribers, and encouraging first-time purchases. My Role: Email Copywriter What I Created: Welcome email copy Skincare education email Promotional/retention email Engaging subject lines and CTAs Conversion-focused messaging Tools: Canva, Google Docs, Gmail Skills: Email Copywriting • Content Writing • Marketing Copy • CTA Writing • Customer Engagement Project Goal: To create clear, engaging, and persuasive email content that connects with subscribers and encourages them to take action.
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Cover image for Social Media Content / Ad
Social Media Content / Ad Copy Product: Glow & Co. Niacinamide Serum Variation 1 — Problem/Solution Hook: Dull skin days? Let’s bring your glow back. Body: Our Niacinamide Serum is your daily dose of clarity. It helps reduce acne, minimize the appearance of pores, and even out your skin tone—gently but effectively. CTA: Glow starts with one drop. Shop Now & Glow Daily ✨ Variation 2 — Benefit-Focused Hook: Clearer skin isn’t a filter, it’s a formula. Body: Powered with 10% Niacinamide, this lightweight serum helps fight blemishes, control excess oil, and support your skin barrier—so you get smooth, balanced, healthy-looking skin. CTA: Ready to upgrade your skincare? Grab Yours Today! 💚 Variation 3 — Emotional/Confidence Hook: Your skin deserves more than just a basic serum. Body: Glow & Co. Niacinamide Serum is made to brighten, balance, and boost your natural glow. Fewer breakouts, smoother-looking pores, and more confidence—every day. CTA: Don’t wait for clear-looking skin. Buy Now & Glow with Confidence! ✨
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