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Cover image for The situation: A leading arts
The situation: A leading arts institution in Singapore had negligible media presence and no established voice in public discourse on arts education policy. What I did: Led the full strategic communications programme over four years. Built an executive positioning and op-ed strategy that placed the institution's leadership in sustained public conversation on arts education. Provided ongoing media counsel to develop institutional spokespeople into credible, quotable voices for journalists and policymakers. The result: Senior leaders became recognised thought leaders on arts education policy. The programme contributed to parliamentary discussion on the sector and preceded the formation of a new national arts university. Won two industry awards for Best Strategic Communications Campaign and Educational and Cultural Institutions.
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