Freelancers using WooCommerce in Tampa

Freelancers using WooCommerce in TampaFreelancers using WooCommerce in Tampa

Projects People

Tonya Golden

proTampa, USA

Website Developer & Conversion Optimization Strategist

New to Contra

Website Developer & Conversion Optimization Strategist

Cover image for The Wren's Hollow (aliwrenauthor.com (http://aliwrenauthor.com))

The Wren's Hollow (aliwrenauthor.com (http://aliwrenauthor.com)) Redesign Project Site type: Author/personal brand site for Ali Wren, an indie romance/fantasy writer, built on WordPress with WooCommerce for direct book sales. Pages: Home: Hero banner promoting a free read (Veilfall), book highlights for her two series (Whiskey Tango Foxtrot, The Veiled Prophecy), an events teaser, social links, and a short "About Me" blurb. Behind the Pen (About): Longer bio (she's also a biological anthropologist and mom), a "My Journey" timeline of her writing milestones from 2024–2026, social links, and a contact/newsletter form. Whiskey Tango Foxtrot: Series page for her military romance series: character bios for a 7-man Green Beret team, plus book blurbs and purchase/Goodreads links for Whiskey & Secrets and Whiskey & Lies. The Veiled Prophecy: Series page for her fae fantasy series: world intro (Kingdom of Sylvaeris) and blurbs for Veilfall (out now) and Veilbound (coming Fall 2026). Books & More (Shop): WooCommerce store listing 4 paperbacks with prices and add-to-cart buttons. On the Horizon: "Coming soon" page detailing four in-progress projects/books with status tags. Events & Appearances: Upcoming and past in-person events (book fairs, signings) with dates, locations, and Facebook event links. Overall impression: Content-rich, personal, and functional, but visually it reads as a fairly standard WordPress/WooCommerce theme, heavy text blocks, minimal visual hierarchy between series, and the shop/events pages feel a bit generic compared to the strong personality of her writing brand. Good bones for a redesign to give it a more distinctive, genre-appropriate aesthetic (romance/fantasy branding, better book showcases, etc.).

The Wren's Hollow Website Redesign Project

Cover image for Overboard Art - Website Rework
Who

Overboard Art - Website Rework Who it's for: Kelly Davis, a marine artist in Tarpon Springs, FL, specializing in hand painted yacht lettering, faux teak, gold leaf, and marine murals. Original site (overboardart.net (http://overboardart.net)) A bare bones WordPress blog, essentially unstyled from the default theme. It had: A one line header ("Overboard Art, Custom, Specialty Fine Art") and two stacked images with no layout or context A short paragraph of body copy and an email contact A sidebar with "Recent Posts," "Archives," and "Categories," standard WordPress blog widgets Individual "posts" (e.g., Tortuga, Sharky, Cheeky) that were really just single work photos with a caption, formatted like blog entries rather than a portfolio No navigation, no organized galleries, no way to browse work by category, and no clear path to contact or commission Functionally, it was closer to a photo dump blog than a business site. It didn't showcase the craftsmanship or make it easy for a prospective yacht owner to browse work or get in touch. New site A purpose built portfolio and marketing site with real information architecture: Home: a full hero section with brand positioning ("Custom Marine Art & Yacht Finishes"), a scrolling ticker of specialties (faux teak, gold leaf, yacht lettering, pyrography, etc.), and a portfolio preview Portfolio: work organized into 7 real collections (Faux Teak with 32 works, Marlins & Sailfish with 37, Yacht Lettering & Transoms with 20, Airbrush & Detail with 18, Gold Leaf, Pyrography, Signage), each with its own count and description, turning scattered photos into a browsable, categorized body of work About: a proper bio for Kelly Davis, establishing credibility and personal story ("salt in my veins," working directly with owners, captains, and shipyards) Contact: a dedicated page with phone number, replacing the old "just email this address" approach Clear navigation (Home, Portfolio, About, Contact) present on every page How the rework improved it Positioning: reframed from a generic craft blog to a premium "marine atelier" brand, which matches the high end yacht clientele. Discoverability: visitors can now browse by craft type instead of scrolling a chronological blog feed. Credibility: an About page and clear specialty breakdown builds trust before someone reaches out. Conversion path: a real Contact page with phone number gives a clear next step, versus a buried email address. Visual presentation: hero imagery and structured sections replace the default WordPress theme's flat, unstyled layout.

Cover image for Video Thumbnail Design A/B/C Experiment
Problem: After

Video Thumbnail Design A/B/C Experiment Problem: After launching the Medicare Thank You Video, watch rates were lower than expected, the default thumbnail wasn't compelling enough to pull users into the video. Action: Designed and tested 3 new high-contrast thumbnail variations against the original, optimizing for visual interrupt and click-to-play intent. Result: All 3 variations beat the control on lead-to-policy, with the winning thumbnail lifting LtP from 4.3% to 5.9%.

WooCommerce(1)

Richard Donnell

St. Petersburg, USA

WordPress, WooCommerce & Shopify Developer with 8+ Years Exp

Masonry Contractor Website – Olson Masonry

World Equestrian Brands WordPress + WooCommerce Website

Making Adventure Dreams Come True | Outdoor Dream Foundation

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WooCommerce(2)