Projects in Tôrres

Projects in TôrresProjects in Tôrres

Cover image for Churn doesn't always mean a

Churn doesn't always mean a bad product — it usually means a broken path to value. This case study follows Flowdesk, a B2B SaaS company that reduced monthly churn by 34% in 90 days without touching a single line of code. The intervention was entirely in onboarding design, email segmentation, and customer success process. Written for SaaS companies that need sales-ready case studies with real metrics and narrative structure.

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Cover image for Most SaaS companies lose users

Most SaaS companies lose users not because of a bad product — but because of broken onboarding. This article breaks down the 5 most common onboarding mistakes that silently kill retention, and what outcome-based flows do instead. Written for B2B SaaS brands that need blog content that actually moves the needle.

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Cover image for Law firms that publish consistently

Law firms that publish consistently win clients before the first call. This article explores how legal teams are using AI to scale content production — without compromising quality or OAB compliance. Written for law firms and legal consultancies looking to build digital authority through strategic blog content.

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Cover image for A weekly finance newsletter edition

A weekly finance newsletter edition covering what changed in interest rates, a key number for investors, and a 10-minute action checklist. Written for finance influencers, brokers, and investment platforms that need consistent, engagement-focused content in Portuguese — without pulling their team away from the actual work.

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