Freelance Brand Strategists in Sunshine CoastFreelance Brand Strategists in Sunshine Coast
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Aryna Livadari's avatar
Aryna Livadari
proSunshine Coast QLD, Australia
Framer Expert & Digital Brand Designer
$1k+
Earned
1x
Hired
5.0
Rating
143
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Framer Expert & Digital Brand Designer
Cover image for I've been asked about our
I've been asked about our process behind delivering a unique, on-brand mascot, so here's how we did it for LearnWise (took 2-3 months): 1. Strategy session Product, brand values, audience, personality. You can't design a character until you know what it is and isn't. 2. x3 mascot variations + 1 BONUS one (overdelivering feels good) Based on the strategy, three distinct directions, each a different answer to the same brief: confident, trustable, a little playful, not childish or corporate. 3. Refinement We picked the strongest direction and refined it down to a single character that scaled cleanly across every context. 4. x7 expressions We built the mascot into 7 unique expressions: thinking, encouraging, celebrating, explaining, etc., so it works seamlessly across the website, the product UI, and marketing. 5. Asset elivery & style guide A single-page usage guide so the team can drop the mascot in correctly anywhere, on any background. Today it's live, and I'm incredibly proud of how it turned out
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Cover image for Revolutionize Brand Identity: Dynamic AI-Powered Design Systems
Meet Brand Interpreter. For decades, brand identity existed in two irreconcilable forms: the static PDF a designer handed to a client, and the living codebase a developer actually built from. Between them sat hours of manual translation... colours re-entered, typefaces re-specified, rules re-explained. This work asked designers to be data-entry clerks. Brand Interpreter proposes a different relationship between document and canvas. A brand guidelines PDF is the designer's most complete creative statement, read by an AI agent that understands not just the colours and fonts on the page, but the rules governing their use, the errors hiding in their specification, and the personality encoded in the language surrounding them. From this reading, the agent constructs a living design system directly on a connected canvas: structured, editable, and ready to export as code. What the agent builds is the document's intent, distilled, but made operable. → Full process + copy-paste prompts: https://flower-cruiser-92b.notion.site/Brand-Interpreter-Claude-Code-Paper-MCP-345b0a5cd9188093886ae856182ebc34 Enjoy! Built with @claudeai + @paper_design for the Paper × Contra Hackathon.
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1.5K
Cover image for HARTA® | Brand Identity Design
HARTA® | Brand Identity Design
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Cover image for Rail Solutions Australia® | Brand Identity Design
Rail Solutions Australia® | Brand Identity Design
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Brand Strategist(5)