Neuaura is a UK women’s wellness brand making targeted supplements for life after 40: BloatBurn, CraveFree, AcheFree and Daily Menopause. The project started with a design and it was my job was to turn it into a production-ready Shopify Liquid theme the Neuaura team could run themselves.
I rebuilt the design as a library of more than 40 custom sections, each one fully editable from the theme editor. They include results carousels, a 90-day timeline with tabs, an ingredients breakdown with accordions, comparison tables, a searchable reviews hub, risk-reversal guarantee blocks, FAQ hubs and countdown offer cards.
Colours, copy, images and layout all come from the schema settings, so the marketing team can build new landing pages and campaign variations without touching code. The whole theme uses Tailwind with a custom brand palette and typography.
The result is a fast-moving, conversion-focused storefront that the Neuaura team owns end to end. They can launch Black Friday offers, test new messaging and build product landing pages the same day, rather than waiting on development time.
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1K
Gergovie Wines partnered with GreenBerry to migrate their existing Squarespace website to Shopify, creating a new ecommerce storefront for their wine collection.
The project brought products, content and key pages into Shopify, with a responsive design that makes browsing wines and placing orders straightforward across mobile and desktop.
The new website gives the Gergovie Wines team an easier way to manage their catalogue, orders and website content, while providing a flexible foundation for the business to grow.
9
32
1.3K
HAKD Health partnered with GreenBerry to migrate their existing WordPress website to Shopify, with subscriptions forming the central focus of the new ecommerce experience.
The project included the migration and restructuring of products, content and key pages, alongside the development of a responsive Shopify storefront designed to make discovering, purchasing and subscribing to HAKD Health products simple across mobile and desktop.
The new website provides a streamlined subscription journey while giving the HAKD Health team an easier way to manage products, recurring orders and website content. It also establishes a scalable foundation to support the brand’s continued growth.
https://hakdhealth.com/
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What’s your go to Shopify theme when you’re building a custom theme?
I always start with Shopify Horizon as the base, bolt on Tailwind CSS, and build from there.
I've built loads of custom theme's this way, its so much easier than buying a premium theme and trying to modify it. It also eliminates bloat and pointless blocks and functionality.
One day I'll get around to creating my own base theme but there's never time to even get started on that!
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Hungry? You will be.
Yoli Pantry is a Korean American-owned food brand based in Los Angeles, creating savory cooking products rooted in Korean flavour and designed for the way people actually cook, quick meals, weeknight dinners, and everything in between.
I worked with them on a new custom Shopify theme focused on bringing the brand’s personality, product storytelling, and recipe-led content into a faster, more scalable experience.
The build centered around a mobile-first customer journey, flexible content sections, and a cleaner PDP experience to better support conversion and discovery across the range.
A big focus was balancing performance with storytelling — creating a site that feels editorial and brand-led, while still being easy to shop and manage day to day.
https://yolipantry.com/
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17
509
Really pleased to see this one go live.
IDEA are a London-based independent publisher, renowned bookshop, and fashion-adjacent brand, with a cult following (and some very good caps).
I worked with them to migrate from their 123 Reg store to a new custom Shopify build.
With 10,000 products, 350 Superbook articles, and a complex catalogue structure, this was a full-scale migration with a strong focus on preserving content and performance.
https://www.ideanow.online/
10
24
542
Great to see Masworth successfully go live with its WooCommerce to Shopify migration, alongside the launch of new subscription options.
It’s been fantastic to be part of a project that delivered a more seamless customer experience, greater flexibility, and a stronger platform for future growth.
Now, go buy some olive oil!
https://www.masworth.co.uk
3
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459
First completed Contra project.
Amalli Talli are a US based fashion brand, and required a fully custom Shopify build developed directly from a Figma design.
The new theme was implemented pixel-perfect, ensuring the live experience matched the original design files precisely across all devices.
The build focused on translating the brand’s visual identity into a high-quality, performant Shopify storefront, combining clean front-end development with a smooth, intuitive shopping experience.
3
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542
Really happy to see this one go live.
Flow Gallery is a refined Notting Hill gallery curating internationally-acclaimed British and global contemporary craft for the soulful home.
The project involved migrating their current website from SquareSpace to Shopify without losing their minimalist, gallery-style aesthetic with a clear, refined visual identity.
Along with the design work over 800 products, 100 artist pages and numerous blogs where also migrated to ensure a seamless transition to Shopify.
1
15
413
GreenBerry helped Nobile Loom launch their new Shopify site with a custom-built, modern template that perfectly reflects their premium brand.
The website offers a sleek, user-friendly experience with a focus on showcasing their high-quality socks in an elegant way.
nobleloomsocks.com (https://nobleloomsocks.com)
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410
GreenBerry assisted Croylek in seamlessly migrating their website from Magento to Shopify, ensuring a smooth transition while maintaining their brand identity and enhancing the user experience.
This migration included meticulous planning and execution to preserve essential data, organic traffic, optimise site performance, and leverage Shopify’s robust features to better support Croylek’s business goals.
croylek.com
1
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397
Having encountered a number of major limitations with WooCommerce, AdsPlay turned to GreenBerry to help them move to Shopify.
The project involved the migration of products, categories, and CMS pages from the existing site, ensuring no search engine traffic was lost.
GreenBerry developed a custom Shopify theme for AdsPlay, closely reflecting their previous website's design while leveraging all the native features and capabilities Shopify has to offer.
www.media.co.uk
1
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348
This has been a fun one!
I’m really proud to share the launch of crumora.com (http://crumora.com), a fresh, bold e-commerce experience built on Shopify, with a fully custom React-powered product customiser.
Crumora UK (https://www.linkedin.com/company/crumoracookies/) is all about creativity and personalisation, and the site reflects that.
The customiser lets customers design their products in real-time, it's smooth, responsive, and built to scale. It’s a great example of blending Shopify’s flexibility with the power of React for a seamless user journey.
This project has been about more than just building a store, it’s about creating an engaging, interactive experience that drives both conversion and brand identity.
NOW GO BUY COOKIES!
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