Projects using WooCommerce in St. PetersburgProjects using WooCommerce in St. PetersburgThe Wren's Hollow (aliwrenauthor.com (http://aliwrenauthor.com)) Redesign Project
Site type: Author/personal brand site for Ali Wren, an indie romance/fantasy writer, built on WordPress with WooCommerce for direct book sales.
Pages:
Home: Hero banner promoting a free read (Veilfall), book highlights for her two series (Whiskey Tango Foxtrot, The Veiled Prophecy), an events teaser, social links, and a short "About Me" blurb.
Behind the Pen (About): Longer bio (she's also a biological anthropologist and mom), a "My Journey" timeline of her writing milestones from 2024–2026, social links, and a contact/newsletter form.
Whiskey Tango Foxtrot: Series page for her military romance series: character bios for a 7-man Green Beret team, plus book blurbs and purchase/Goodreads links for Whiskey & Secrets and Whiskey & Lies.
The Veiled Prophecy: Series page for her fae fantasy series: world intro (Kingdom of Sylvaeris) and blurbs for Veilfall (out now) and Veilbound (coming Fall 2026).
Books & More (Shop): WooCommerce store listing 4 paperbacks with prices and add-to-cart buttons.
On the Horizon: "Coming soon" page detailing four in-progress projects/books with status tags.
Events & Appearances: Upcoming and past in-person events (book fairs, signings) with dates, locations, and Facebook event links.
Overall impression: Content-rich, personal, and functional, but visually it reads as a fairly standard WordPress/WooCommerce theme, heavy text blocks, minimal visual hierarchy between series, and the shop/events pages feel a bit generic compared to the strong personality of her writing brand. Good bones for a redesign to give it a more distinctive, genre-appropriate aesthetic (romance/fantasy branding, better book showcases, etc.).
