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Cover image for Project Title: Essence Persia | Luxury E-Commerce (0-to-1 Bu...
Project Title: Essence Persia | Luxury E-Commerce (0-to-1 Build) Industry: Luxury Goods & Home Decor Role: End-to-End Product Lead (Strategy, Design, & Dev) Tools: Webflow, Figma, Google Analytics Description: The Scope: I executed the entire product lifecycle for this heritage rug brand, taking it from a raw concept to a fully functional luxury e-commerce platform. The Process (0 to Launch): Brand Strategy: Defined the "Quiet Luxury" visual identity, selecting the typography and color palette to convey high value. UX/UI Design: Designed the complete interface in Figma, focusing on "Digital Storytelling" to mimic the in-store buying experience. Technical Build: Developed the site in Webflow with a custom CMS for complex inventory attributes, ensuring 90+ PageSpeed scores on mobile. Live Link: https://essencepersia.com
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