11 days since I joined and I've been featured 3 times. Such a warm welcome from both the Contra community and team!
To be honest, I can post 5 times a day and never ran out of content, but I am not sure if people are actually interested in exploring my work (only client work).
I am a branding and packaging expert and have more than a decade-long experience of working with brands from around the world, including some from Fortune 500. However, I enjoy collaborating with business owners on a more personal level. That's when I started working with emerging and rising brands.
Below can be seen 2023-2024 highlights
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I’m excited to share KHAN - a burger brand built around one of the most recognizable parts of Bulgarian history.
The idea was to create something far beyond a typical fast-food identity. The brand takes inspiration from the legendary Bulgarian Khans, with each burger connected to a different historical leader and given its own character and story.
My role covered the complete brand identity, visual direction, creative concept and product design, building a system that could work across packaging, restaurant environments, food trucks, advertising and digital touchpoints.
Instead of following the bright and playful visual language commonly used by fast-food brands, KHAN was designed to feel bold, powerful and premium, combining historical references with a modern street-food attitude.
The goal was simple - create a burger brand people could recognize instantly, while giving every part of the experience a story behind it.
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