After a year of organic growth, Stan, a creator monetization tool wanted to test paid ads across social media channels.
I worked with a creator to turn her story — making extra income through her Stan store — into a video that felt native to the ICP. Authentic, social-proof-driven, and optimized to show potential users why they should try the product.
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A connected campaign built to move people seamlessly from first scroll to final click.
The reel, email, and landing page were designed as one flow — carrying the same tone, light, and rhythm across each stage.
Built to show how clarity, consistency, and calm storytelling can turn attention into action.
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