Freelancers in Salisbury

Freelancers in SalisburyFreelancers in Salisbury

Projects People

Michael Deschenes

PROSalisbury, USA

CPG Branding, Packaging, and Ecommerce UX

CPG Branding, Packaging, and Ecommerce UX

Brand Identity has been something that a lot of designers believe AI still can't get right and by itself, that is absolutely true! Total slop if you try to prompt and reference image your way to a fully functional brand identity. BUT I have figured out how to take that 10 years of being a creative and working in AI workflow that has helped me create this brand in roughly a day of work. I still had to illustrate, ideate, word associate, AI was my assistant, not my worker bee. Let me know if you guys would like to learn more about how I came up with this brand from start to finish.

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Brand Development for Epic Septic

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Cover image for The Gummy Demarco world build is growing every week! Last we...

The Gummy Demarco world build is growing every week! Last week we took our "Dope Smokes" Pre-roll Cowboy version of Gummy to a new level. We are working on a promo video that will blow you away!

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Dope Rope is a character-driven cannabis brand built to stand out in a crowded, lookalike market. I developed a bold CPG brand system centered on craveable packaging, playful storytelling, and strong shelf presence. The focus was differentiation, memorability, and instant brand recognition while staying scalable across SKUs, formats, and retail environments. The result is a high-impact brand that feels fun, intentional, and impossible to ignore on shelf or screen.

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Michael Deschenes

A CREATOR FOR THOSE WHO CREATE THEIR OWN DESTINY

A CREATOR FOR THOSE WHO CREATE THEIR OWN DESTINY

Cover image for GoWild Outdoors

GoWild Outdoors

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Cover image for Hard Charger Coffee

Hard Charger Coffee

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Adventure Center

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Ocean Pines, USA

Creative writer and storyteller crafting impactful content.

Creative writer and storyteller crafting impactful content.

Cover image for Chapter 1 Sneak Preview

Chapter 1 Sneak Preview

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Cover image for Whispers In The Pines

Whispers In The Pines

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Cover image for Twisted Night Tales

Twisted Night Tales

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