Cover image for Building Social Media Operations from
Building Social Media Operations from the Ground Up for Ivy League Business Executive Education Program Post Description: First dedicated social media hire for Tuck School of Business at Dartmouth. Built and streamlined social media operations across 7+ platforms, implementing systems and workflows that scaled the program's digital presence. Project scope: Established social media operations infrastructure for Tuck School's Executive Education and Center for Digital Strategies Implemented Sprout Social to centrally manage Facebook, Instagram, Twitter, LinkedIn, and additional platforms Developed content calendar systems and posting workflows from scratch Created processes for faculty coordination, content approval, and cross-departmental collaboration Built performance tracking and reporting systems for program leadership
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Cross-Continental Operations: Coordinating Product & Marketing for International Tech Company Managed operational coordination for Bigmate Technologies, an international technology company Project scope: Coordinated website redesign project between CEO, external designer, and internal tech team Supported presales operations including client presentation development for Australian market Ensured deliverables stayed on track despite trans-Pacific time zone difference Challenge: Coordinating projects across two continents with different working hours and maintaining momentum despite asynchronous communication. Solution: Built clear communication protocols, managed project timelines accounting for time zone handoffs, coordinated review cycles efficiently, and served as central point of contact to keep all stakeholders aligned.
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