Frontend Development Projects in Quezon CityFrontend Development Projects in Quezon CityFunctional Nutrition Segment Shopify Store | Frog Fuel
A highly specialized Shopify store for Frog Fuel, a brand operating within the fast-acting functional nutrition segment—bridging sports recovery, medical nutrition, and tactical performance. Unlike standard collagen powders that require digestion and delayed absorption, Nano Hydrolyzed Collagen® is a liquid formula clinically proven to digest in under 15 minutes, demanding a storefront experience that reflects the brand's premium positioning and scientific credibility.
One of the core challenges was delivering a seamless e-commerce experience that balanced sophisticated functionality with pixel-perfect brand representation. I solved this by implementing a Shopify storefront with a meticulously crafted front-end architecture, translating Figma designs into a pixel-perfect UI that preserved the brand's visual identity across all devices and screen sizes. Every component was built with precision to ensure that the storefront communicated the premium, science-backed nature of the product.
Beyond visual fidelity, I integrated a comprehensive suite of e-commerce tools to support recurring revenue and customer engagement. I implemented a subscription system using Skio, enabling seamless recurring orders that aligned with the brand's direct-to-consumer business model. For social proof and customer trust, I integrated Yotpo for review management and Klaviyo for email and SMS marketing automation, creating a cohesive ecosystem that captured customer feedback and nurtured ongoing relationships.
To enhance visual storytelling, I built a custom gallery using Swiper.js, moving beyond off-the-shelf solutions to create a tailored, high-performance media experience that showcased product imagery, lifestyle content, and educational assets with smooth navigation and responsive behavior.
Under the hood, the platform leverages Shopify as the core e-commerce backend, Skio for subscription management, Yotpo for review aggregation, Klaviyo for marketing automation, Swiper.js for custom gallery implementation, and Google Tag Manager for advanced analytics and marketing tracking—ensuring comprehensive data capture to inform business decisions and optimize conversion strategies. Bigcommerce LEDs Store | FlexFireLeds
A high-performance BigCommerce e-commerce store specializing in LED product sales, engineered to deliver a seamless shopping experience while leveraging advanced analytics and marketing capabilities through Google Tag Manager integration for comprehensive tracking and data-driven decision-making.
One of the core challenges was enabling complex product customization within the constraints of a traditional BigCommerce storefront. I solved this by engineering a custom product configurator using Next.js and embedding it into the storefront via an iframe, creating a decoupled architecture that allowed for rich, interactive customization capabilities beyond native platform limitations. To ensure seamless integration, I implemented cross-window communication between the iframe and the parent application using efficient event-based messaging, enabling real-time synchronization of configuration selections, pricing updates, and add-to-cart actions without page reloads. This approach maintained a fluid user experience while preserving the flexibility of a standalone Next.js application.
Beyond the configurator, I tackled site performance issues caused by external review data fetching, which was introducing significant latency and degrading the user experience. I addressed this by implementing a Next.js caching strategy, strategically pre-fetching and caching review data at build time with periodic revalidation to ensure fresh content without sacrificing speed. This reduced page load times substantially, creating a snappier experience that kept users engaged and improved conversion potential.
Under the hood, the platform leverages BigCommerce as the core e-commerce backend, Next.js for the custom configurator with its embedded iframe architecture, cross-window event-based messaging for seamless parent-child communication, Google Tag Manager for granular analytics and marketing tracking, and a strategic caching layer that optimizes third-party data fetching to maintain performance without compromising content freshness. 
