Infographic Design Projects in PunjabInfographic Design Projects in Punjab
Cover image for FoodOlics – Brand Promotion &
FoodOlics – Brand Promotion & Marketing Design FoodOlics is a restaurant discovery platform that helps users enjoy better deals at their favorite restaurants by encouraging them to visit during less busy hours. By creating a win-win experience for both customers and restaurant partners, the platform offers exclusive discounts while helping restaurants optimize foot traffic and increase customer engagement. For this project, I was responsible for the complete promotional design strategy across both print and digital media. My role involved creating visually engaging marketing materials that effectively communicated the brand’s value proposition and strengthened its market presence. The scope of work included designing a wide range of assets such as social media creatives, digital advertisements, banners, flyers, brochures, and other promotional collateral. Each design was carefully crafted to maintain brand consistency, enhance user engagement, and deliver clear messaging across multiple channels. The visual direction focused on creating an appetizing and modern brand experience through bold typography, vibrant colors, and compelling imagery that resonated with food lovers. By aligning the promotional materials with the brand’s identity and marketing goals, the designs helped increase awareness, attract users, and reinforce FoodOlics’ position in the competitive food-tech industry. This project allowed me to work on a comprehensive brand promotion system, combining creativity with strategic design thinking to deliver impactful experiences across both online and offline touchpoints.
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Cover image for Project Title: Corporate Strategy &
Project Title: Corporate Strategy & Workflow Optimization Visuals The Design Brief: The goal of this project was to create an educational and persuasive social media series for TechTide Co. focusing on business optimization. I was tasked with visualizing complex concepts like "Checkout Flow Detox" and the difference between a "Scavenger Hunt" store versus a "Straight Line" customer journey. My Creative Approach: For this project, I adopted a Corporate Tech Aesthetic using a professional blue-and-white palette. My focus was on making abstract business concepts tangible through: Conceptual Illustration: Using flat-design characters and metaphors (like the puzzle-lightbulb) to symbolize problem-solving and collective intelligence. UX-Driven Copy Design: I highlighted phrases like "Scavenger Hunt" and "Straight Line" to create immediate cognitive contrast, helping the audience understand UX flaws instantly. Modern Minimalism: By using clean lines and plenty of whitespace, I ensured the focus remained on the "Call to Action" (Tag a Founder / Visit the Website), which is crucial for B2B lead generation. Information Architecture: I structured the slides to follow a logical "Problem → Stress → Solution" flow, guiding the viewer toward a feeling of clarity and resolution. The Results: The final delivery consisted of a premium carousel deck that positions the client as a thought leader in the corporate space. These visuals are optimized to build authority, simplify high-level strategies, and encourage professional engagement.
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