Projects using Google Ads in PuneProjects using Google Ads in Pune161 leads from 250,000+ impressions โ long-term Google Ads management for a tree service company
This tree service business needed Google Ads to consistently generate calls and enquiries across three core services: Tree Care, Tree Removal, and Tree Trimming โ each with different search intent, competition levels, and seasonal demand patterns.
I built and managed three separate ad groups with dedicated keyword lists, ad copy, and bid strategies. Through ongoing optimization over the account's lifetime, I identified that Tree Trimming was generating impressions but zero conversions โ budget was reallocated to Tree Removal, which delivered the lowest CPL at $137.33, and Tree Care, which drove the highest CTR at 4.78%.
Full account results:
โ 161 total conversions generated
โ $160.33 average cost-per-conversion
โ 250,352 total impressions ยท 9,685 clicks ยท 3.87% CTR
โ $2.67 average CPC ยท $25,813 total managed spend
Ad group breakdown:
โ Tree Care: 80 conversions ยท $179.60 CPL ยท 4.78% CTR
โ Tree Removal: 81 conversions ยท $137.33 CPL ยท best CPL of the three
โ Tree Trimming: restructured and paused after zero conversion data
Long-term account management means every month builds on the last. If you need a Google Ads specialist who plays the long game โ let's talk.