Digital illustration Projects in PuneDigital illustration Projects in PuneThis logo was designed for my friend's Instagram page, SoulSpring Insta page:https://www.instagram.com/soulspringcounseling?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== , a platform focused on mental well-being, self-growth, and emotional healing. The objective was to create a visual identity that communicates transformation, inner peace, and personal development through a clean and meaningful design.
The concept features two human profiles representing the journey from mental chaos to emotional clarity. The abstract scribbles inside the first silhouette symbolize stress, overthinking, and internal struggles, while the flourishing tree within the second profile represents healing, growth, resilience, and a renewed mindset. The tree's branches and colorful leaves reflect continuous personal development, balance, and the different stages of emotional well-being. A calming green color palette was chosen to evoke nature, renewal, hope, and tranquility, reinforcing the brand's focus on mindfulness and positive transformation.
This project highlights my ability to create thoughtful, concept-driven logos that tell a compelling visual story while aligning with a brand's purpose, values, and audience. NovaFit – Fitness Apparel Brand Identity Concept
NovaFit is a modern fitness apparel brand designed for individuals who value performance, strength, and style. This branding project features a bold, athletic identity built around a custom lightning-inspired "N" logo that symbolizes energy, movement, and determination.
The visual identity combines a high-contrast color palette of black, electric blue, and white to create a strong and dynamic brand presence. Typography was carefully selected to reflect confidence, power, and a contemporary sportswear aesthetic. The project also includes logo variations, brand guidelines, color systems, typography exploration, and apparel mockups demonstrating real-world application across activewear products.
Skills Demonstrated:
Brand Identity Design
Logo Design & Development
Typography Selection
Color Palette Creation
Apparel Branding
Mockup Presentation
Adobe Illustrator & Photoshop
This concept showcases my ability to create cohesive, market-ready branding solutions that balance aesthetics, functionality, and brand storytelling. This logo was designed for Scopaf School, a multidisciplinary performing arts academy offering Bharatanatyam, Kathak, Carnatic Music, and other classical art forms. Created during my time at Lemici IQ, the objective was to develop a visual identity that reflects the richness of Indian culture while maintaining a modern and memorable brand presence.
The concept combines symbolic elements from multiple performing arts disciplines into a single cohesive mark. The Bharatanatyam dancer represents grace and tradition, the veena symbolizes the heritage of Indian classical music, and the contemporary dancer signifies versatility and artistic expression. A flowing circular form ties these elements together, conveying rhythm, movement, creativity, and the continuous journey of learning. The warm red and gold color palette was chosen to evoke passion, excellence, elegance, and the cultural significance associated with Indian classical arts.
This project showcases my ability to translate a brand's vision into a meaningful visual identity by blending storytelling, symbolism, and clean design principles to create a timeless and recognizable logo. 
