Homepage Content — Electrical Systems Company
Wrote the full homepage content for an electrical company based in Osnago, Italy, active since 1982. Structured in 5 sections using a 3-prompt AI chain: customer pain analysis, page structure, final copy. Tone: direct and concrete, zero filler words.
Promotional Email — Custom Carpentry Workshop
Created a promotional email campaign for a family-run carpentry workshop in Merate, Italy. The email targets homeowners renovating their houses and speaks directly to their biggest fear: unclear pricing and unpredictable delivery times. Written with a warm but direct tone, no generic adjectives