Projects in Placer CountyProjects in Placer Countymanaged media, marketing, and day-to-day operations for both Sierra Realty and Sierra Renovations. My responsibilities included developing brand identities, creating marketing materials, managing websites and social media, producing photo and video content, supporting lead generation, and helping build a strong local presence.
In addition to marketing, I handled many of the operational responsibilities involved in running the businesses, including customer communication, project coordination, estimating, scheduling, budgeting, subcontractor coordination, and overall business organization.
This project demonstrates my ability to combine creative marketing, digital media, real estate and construction knowledge, and practical business management to help local companies grow and operate more efficiently. I designed and built MelloStudio.art (http://Studio.art), an e-commerce website for a psychedelic art brand focused on creative expression, apparel, prints, and other art-inspired products. I developed the brand identity, website layout, product presentation, and overall customer experience. The site is designed to showcase original artwork, promote limited product drops, and give customers an easy way to explore and purchase items. I also worked on the marketing strategy, social media presence, and print-on-demand product integration to help turn the artwork into a growing online business.