Projects in Piedecuesta
Projects in Piedecuesta
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valentina perez
pro
Velours Éminence — Ultra-Luxury NY Furniture Identity Overview Brand identity and digital art direction for an exclusive New York atelier crafting bespoke home furniture from the world's finest materials. The Strategy The goal was to translate the physical craftsmanship and tactile luxury of the furniture into a digital experience. I developed a Quiet Luxury aesthetic rooted in warmth, heritage, and exclusivity. By utilizing deep copper gradients, editorial typography, and minimalist grid structures, the visual system positions the brand not just as a furniture seller, but as a curator of legacy and sanctuary. Scope of Work: Brand Strategy & Identity Digital Art Direction & Web Layouts Pitch Deck & Editorial Design Premium Print/Collateral Concepts (Business Cards)
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Santiago Vera
Deezer Clone – Music Streaming App
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Sarah Marquez
Metro Promotional AD
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marcela nectar
Drip Irrigation System Layout
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valentina perez
pro
Blink Esports: 1-Year Community Growth & Live Coverage As Strategic Visual Partner, I led the entire content lifecycle for @blinkesports, from daily orchestration to live event coverage. My Execution: End-to-End Management: Content ideation, high-speed editing, and automated scheduling. Live Impact: On-site coverage of tournaments and real-time community engagement. Strategy: Data-driven iterations to keep the brand's voice authentic and viral. The Impact: 500K+ Impressions and a 20% growth in a loyal, high-intent community. I turn digital noise into a trusted, global movement.
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Santiago Vera
Customizable Product Card – NPM Package
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Sarah Marquez
BARBIE STREAM ANIMATED OVERLAY
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marcela nectar
Stylized 3D Character for Animation
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valentina perez
pro
Climbland x Thailand: A Visual Journey A creative concept exploring the intersection of adventure and culture. This project visualizes a partnership between Climbland and the beauty of Thailand, focused on high-impact vertical video and storytelling that makes the impossible feel real. Creative Exercise: Motion Graphics & Video Editing. Cross-Cultural Brand Alignment. High-End Social Media Assets.
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Santiago Vera
Scalable API Development for Clay Biosecurity
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Sarah Marquez
PORTFOLIO 2025
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marcela nectar
Comprehensive Design and Animation Services
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valentina perez
pro
Marka Events: Driving 3x Growth I joined Marka Events as a strategic partner to turn their visuals into a high-conversion engine. By blending bold storytelling with targeted email marketing, we achieved a 3x increase in traffic and conversions. The Impact: Email Strategy: High-converting campaigns that tripled client engagement. Premium Assets: Global-standard banners and social graphics designed for authority. Sales Growth: Focused every design choice on moving the needle and scaling the brand. See it in action: markaevents.com (http://markaevents.com)
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valentina perez
pro
15 Minutes City: Global Branding for Local Growth I developed the complete brand architecture for 15MC Panamá (@15mcpanama), a platform focused on connecting local communities. I lead the strategy to position the brand as an optimistic and professional leader, ready for global scaling. The Transformation: Brand Identity: Full system including custom iconography and a professional brand manual. Digital Strategy: Social media prototypes and high-impact advertising art. Web Vision: Strategic visual schema for a seamless community-driven user experience.
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valentina perez
pro
Amanecex: Global Rebranding & Scaling Transformed Amanecex (@amanece_x) from a local planner into a high-end strategic brand. I led a visual overhaul to position them as leaders in the corporate and private event space, ensuring their identity resonates with a global audience. By focusing on premium storytelling and professional catalog design, I helped the brand scale beyond the local scene. The Impact: Strategic Rebrand: New cohesive visual system for weddings and corporate events. Global Positioning: Professional service catalog designed for international standards. Digital Growth: Optimized social presence to build professional authority. Check them out: instagram.com/amanece_x (https://www.google.com/search?q=https://instagram.com/amanece_x&authuser=1)
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valentina perez
pro
High-Performance Multi-Channel Campaign @unisabana: The Challenge: Drive massive enrollment for the Strategic Management program in a competitive market. My Execution: As Strategic Visual Partner, I led the creative lifecycle and a cross-functional team to build a high-conversion ecosystem: Multi-Platform Strategy: Cohesive content for LinkedIn, IG, TikTok, and YouTube. Performance Design: High-volume Reels and carousels iterated in real-time based on data. Team Leadership: Collaboration with media buyers and copywriters to align vision with ROI. The Impact: 3,500+ Registrations and enrolled individuals. 5.2M Global Reach, positioning the program as a market leader. I build visual engines that turn attention into measurable growth.
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