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B Z
Phoenix, USA
Sharing 10+ years of CEO experience to help others succeed
New to Contra
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The BZ Life – Lifestyle Brand and Icon Design The BZ Life is my personal lifestyle brand built around the idea that everyone has their own version of the hustle. The name comes from my nickname BZ and represents the energy of being driven, focused, and purposefully busy in pursuit of your goals. The brand stands for unity among creators, entrepreneurs, and everyday hustlers who live life with intention. The bold distressed typography and signature bunny icon serve as a unisex power symbol that blends strength, attitude, and identity. The design was created to translate across apparel, accessories, and digital branding while inspiring individuality and community at the same time. The BZ Life represents more than a brand. It is a movement for those who live unapologetically and keep going no matter what their hustle looks like.
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Monk Ball – Personal Brand and Logo Design This project was created for a client who wanted a unique brand identity for her son, an aspiring NBA player and online influencer. Drawing inspiration from his childhood nickname “Monkey,” I developed the brand name Monk Ball and designed a bold, character-driven logo that captures his energy, confidence, and love for the game. The logo’s expressive mascot and basketball integration were created to be instantly recognizable across apparel, business cards, and promotional stickers. The design balances youthful personality with professional branding, giving the client a memorable visual identity that can grow alongside his athletic and influencer career.
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PuraEarth, meaning “Pure Earth” in Spanish, began as a small startup dedicated to crafting clean and consistent cannabis oil products during a time when the industry was still finding its identity. I joined as one of the first brand ambassadors and grew into the role of CEO, leading its transformation into one of Arizona’s most recognized craft cannabis brands. The name PURA reflected everything we stood for....purity, authenticity, and trust. Under my leadership, the brand evolved from minimal white and gold packaging into a refined, premium aesthetic and expanded from cartridges to disposables, rosin vapes, and roll-ons. Guiding PuraEarth from startup to statewide recognition shaped my foundation as a leader and brand strategist.
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This project was developed for a client seeking a clean and credible brand identity for their research peptide company, ForLife Peptides. I led the full brand development process from concept to completion, creating the brand name, logo, color palette, typography, and visual layout to reflect scientific precision and trust. I designed all product mockups, labels, and packaging visuals to ensure consistency and a modern pharmaceutical aesthetic. Alongside creative direction, I also completed the company’s full business plan to establish structure, brand positioning, and growth strategy.
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