The BZ Life – Lifestyle Brand and Icon Design

The BZ Life is my personal lifestyle brand built around the idea that everyone has their own version of the hustle. The name comes from my nickname BZ and represents the energy of being driven, focused, and purposefully busy in pursuit of your goals. The brand stands for unity among creators, entrepreneurs, and everyday hustlers who live life with intention.

The bold distressed typography and signature bunny icon serve as a unisex power symbol that blends strength, attitude, and identity. The design was created to translate across apparel, accessories, and digital branding while inspiring individuality and community at the same time. The BZ Life represents more than a brand. It is a movement for those who live unapologetically and keep going no matter what their hustle looks like.