Freelancers for "Video & Animation" in Phoenix
Freelancers for "Video & Animation" in Phoenix
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Aiden Fishbein
Phoenix, USA
Video Partner for Brands That Publish Consistently
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Video Partner for Brands That Publish Consistently
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CASE STUDY – Simtra Biopharma
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12
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CASE STUDY – Eden Social & CTV Videos
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This animated explainer was designed to translate BURQ’s delivery platform into a clear, engaging visual system. Using modular motion graphics, smooth transitions, and simplified UI metaphors, the piece guides viewers through on-demand logistics, real-time tracking, and seamless integrations. The focus was on clarity, pacing, and visual consistency to make a complex product feel intuitive and scalable.
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The SaaS Video Stack We work on a lot of video for SaaS, cybersecurity, and B2B tech. One thing we see pretty often: a team knows they need video, but isn’t quite sure which one to make first. A demo? An explainer? A brand film? Testimonials? Usually, the answer starts somewhere else: Where is the buyer you’re trying to reach? If they’re discovering you for the first time, you’re playing a different game than you are with someone who has already seen the product and is deciding whether to buy. That’s how we tend to think about the stack. 01 - AWARENESS Top of Funnel → Brand / Story Film → Social Clips → Thought Leadership → Problem-focused Content This is about giving people a reason to stop, pay attention and understand what you’re about. 02 - CONSIDERATION Middle of Funnel → Explainers → Product Overviews → Feature Videos → Use-case Content Now they’re trying to understand the thing. What does it do? Who is it for? How does it fit into the problem they’re trying to solve? 03 - CONVERSION Bottom of Funnel → Product Demos → Customer Testimonials → Case Studies → Comparison / FAQ Videos At this point, clarity needs to turn into confidence. Show the product. Show the outcome. Bring in customers who have already made the decision. 04 - ONBOARDING Post-purchase → Getting Started → Feature Walkthroughs → How-to Videos → In-app Education And then there’s the part after the sale. A good onboarding video can answer the same question 500 times without anyone on the team having to answer it 500 times. One thing we’d push back on: jumping straight into a product demo because the product is the thing everyone is excited about. Making a demo before you have a brand story is like sending a sales deck before a cold email. The demo can be great. The timing can still be wrong. If someone doesn’t understand who you are, what problem you solve, or why they should care yet, there’s some groundwork to do first. A good SaaS video library is built around the buyer journey, with each piece created for a specific audience, stage and purpose. That’s the part worth figuring out before anyone opens Premiere.
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