Art Direction Projects in Palhoça

Art Direction Projects in PalhoçaArt Direction Projects in Palhoça

Cover image for HAKER was developed as a

HAKER was developed as a premium craft beer brand built around the concepts of strategy, focus, reading people, and calculated risk. Inspired by poker culture and competitive decision-making, the visual identity combines bold typography, dark premium aesthetics, and symbolic design elements to create a distinctive market position. Scope included: • Brand strategy • Naming exploration • Logo design • Packaging design • Product line architecture • Visual identity system • Brand messaging direction • Marketing applications The final system was designed to scale across multiple product lines while maintaining a strong and recognizable brand presence.

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Cover image for Brazil lost to Norway today.

On

Brazil lost to Norway today. On my field, I decide the score. This video has no set. No camera. No cast. It only exists because I built it. The edge was never having the tool. It's knowing how to operate it. Want a video like this for your brand? Hit me up.

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Cover image for Coffee is Culture :: Behance

Coffee is Culture :: Behance

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Cover image for Westward Pilates was created as

Westward Pilates was created as a premium wellness brand focused on intentional movement, balance, and modern luxury. The project included the development of a complete visual identity system, covering logo design, typography, color palette, brand applications, social media direction, and content architecture. The goal was to create a brand experience that felt calm, elevated, and editorial while remaining highly functional across digital platforms. Deliverables included: • Brand strategy and positioning • Logo system and brand marks • Visual identity guidelines • Color and typography systems • Instagram content direction • Social media templates • Art direction and brand moodboards The result is a cohesive brand ecosystem designed to support long-term growth across social media, website, and customer touchpoints.

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Cover image for Jazz Festival :: Behance

Jazz Festival :: Behance

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Cover image for UGC-style video editing project developed

UGC-style video editing project developed for Nordweg, a premium leather goods brand known for combining craftsmanship, functionality and timeless design. I was responsible for editing and structuring the content to create a clean, modern and engaging visual narrative aligned with the brand's premium positioning. The project focused on transforming raw footage into platform-native content optimized for social media, balancing storytelling, product presentation and audience engagement while maintaining Nordweg's sophisticated visual identity.

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Cover image for Burgz Gang :: Behance

Burgz Gang :: Behance

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Cover image for Free Fall is an AI-assisted

Free Fall is an AI-assisted motion design project created for Fiber, a brand with which I have collaborated on multiple content and UGC productions. For this project, I was responsible for the video editing, motion design direction and integration of AI-generated visuals into a cohesive branded narrative. The objective was to create a visually striking piece that combined cinematic movement, modern aesthetics and product storytelling while maintaining consistency with the brand's identity and communication style. The final result blended AI-generated assets with professional editing techniques to create a unique and engaging visual experience.

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Cover image for Visual identity system developed for

Visual identity system developed for GAPA Florianópolis, a non-profit organization dedicated to HIV prevention, awareness and human rights advocacy. The project included the redesign and consolidation of the organization's visual communication, as well as the creation of the visual identity for Aquilombar, an initiative focused on health, diversity, inclusion and community engagement. Deliverables included brand identity development, visual guidelines, campaign materials, social media assets and communication pieces designed to strengthen recognition and accessibility across different audiences.

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Cover image for Complete visual identity, illustration and

Complete visual identity, illustration and promotional campaign for the short film "Criando Pontes", including key art, posters, social media assets and motion design.

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