Typography Projects in PalampurTypography Projects in PalampurThis spread showcases the editorial layout of the CALMÉA Botanical Skincare Brand Style Guide. Designed to serve as the definitive blueprint for the brand's visual identity, the layout maintains a high-end, editorial feel with a focus on generous negative space and clear information hierarchy.
Spread Layout & Specifications
Left Page (Logo Systems & Usage): Dedicated to the structural core of the brand. It outlines the primary arched botanical logo mark, alternative circular sub-marks, and the precise clear-space grid construction. The lower section demonstrates icon versatility across dark, light, and inverted color blocks.
Right Page (Color & Typography): Focuses on the core design systems. The top half displays the refined, earthy color palette blocks (charcoal, dusty rose, warm taupe, soft cream, and crisp white). The midsection dictates the typographic hierarchy, contrasting a bold serif display typeface with a clean, light serif/sans-serif body pairing. The bottom row highlights custom brand iconography for packaging use.
Art Direction: Styled in a flat lay format featuring raw tactile fabric swatches, a minimalist matte pen, and delicate dried florals to reflect the organic essence of the brand. Project Overview
This project features a comprehensive brand identity system showcased through a premium corporate stationery suite. The design focuses on a refined, sophisticated aesthetic tailored for professional services.
Design Elements & Execution
Palette: A high-end color scheme pairing textured, crisp off-white stock with deep corporate navy blue.
Typography & Assets: The brand utilizes a sharp, intertwined "NR" serif monogram, balanced by a clean, geometric sans-serif for the primary logotype ("Northridge Associates").
Mockup Highlights: Featured items include a minimalist letterhead with a subtle, blind-debossed watermark of the monogram, an elegant textured business card with a matching deep-deboss finish, and a coordinating corporate envelope.
Aesthetic: The presentation relies on soft, natural organic shadows, tactile paper grains, and a minimalist stone accent to bring a modern, premium feel to the final presentation as shown in the image.
