Photo Editing Projects in PalampurPhoto Editing Projects in PalampurThis project showcases the visual identity and packaging design for CALMÉA Botanical Skincare. The goal was to translate the brand’s core philosophy- gentle, plant-based, and science-backed skin nutrition—into a physical product experience that feels deeply calming and luxurious.
Design Strategy & Key Elements
Color Palette: A soothing, nature-inspired palette featuring a muted sage green and a warm, textured cream tone. The split-tone layout uses organic, fluid curves that mimic natural landscapes or gentle waves.
Typography & Visual Assets: The brand name "CALMÉA" is set in an elegant, high-contrast serif typeface, paired with clean, architectural sans-serif typography for product details. The primary logo icon features a minimalist botanical branch enclosed in a delicate arch.
Packaging Layout: As seen in the image, the outer box features structured side-panel iconography ("Clean Ingredients," "Plant Based," and "Cruelty Free") and a subtle line-art botanical illustration on the lower section. The theme carries over seamlessly to a matte-finish squeeze tube.
Art Direction: The staging emphasizes raw, tactile textures - rough travertine stone, natural direct sunlight, and dried eucalyptus branches- to highlight the organic origin of the product. For this WOW Skincare routine creative, I designed a 4-step grid layout to walk viewers through a skincare layering routine in one glance. Each quadrant features a different product shot — vitamin C face wash, niacinamide serum, hydrating moisturizer, and SPF spray — placed against its own themed background (citrus and ice cubes, purple lab-style props, blue gradient, and a beach/sand setup) so each step felt distinct while staying visually connected as a set. I added "Step 1, 2, 3, 4" labels in the corners for easy scanning, and placed a clean text overlay in the center — "How To Layer Your Skincare" — to tie all four panels together as one cohesive routine. The goal was to make a slightly complex topic (skincare order) feel simple and easy to follow in a single scrollable post