UI Design Projects in OyoUI Design Projects in Oyo
Cover image for Kajabi Marketing Agency Sales Page
Project
Kajabi Marketing Agency Sales Page Project Overview I designed and built a conversion-focused sales page for a marketing agency using Kajabi, with the goal of creating a polished digital experience that communicates the agency’s value clearly and guides visitors toward taking action. The Starting Point : The project started with a need for a professional sales page that could present the agency’s services in a more compelling and structured way. The existing concept needed stronger visual hierarchy, clearer messaging, and a smoother path from first impression to conversion. I focused on understanding the agency’s positioning, target audience, core services, and desired customer journey before moving into the design and build phase. Strategy & Approach : I structured the page around a clear conversion journey, combining strong messaging with a modern visual direction. Key areas included: - Clear hero section and value proposition - Strategic call-to-action placement - Services and offer presentation - Trust-building sections - Benefits and differentiators - Social proof and credibility elements - Conversion-focused page structure - Responsive design for desktop and mobile The Build 🛠 Using Kajabi, I transformed the strategy and design direction into a functional sales page. I worked through the page structure, layout, typography, spacing, visual hierarchy, responsive behavior, and CTA flow to ensure the final experience felt cohesive from beginning to end. The focus wasn't simply on making the page look good—it was about creating a page that could communicate, build trust, and move visitors toward action. The Finish 🔥 The final result was a polished Kajabi sales page designed specifically for a marketing agency environment. The finished page combines a professional brand presence with a clear conversion path, making it easier for potential clients to understand the agency's offer and take the next step. Deliverables Platform: Kajabi Project Type: Sales Page / Landing Page Industry: Marketing Agency Focus: Conversion Design, UX, Kajabi Build & Responsive Design Outcome The project resulted in a clean, strategic, and conversion-focused sales experience that gives the agency a stronger digital presence while creating a clearer journey for prospective clients. From strategy to structure, design to Kajabi implementation I turned the initial concept into a complete sales page built for business growth.
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Cover image for KOVA — Fintech Brand Identity
Move
KOVA — Fintech Brand Identity Move Money. Move Forward. KOVA is a fictional next-generation African fintech brand created as a self-initiated feasibility and brand identity exploration. The concept explores how a modern fintech company can communicate trust, innovation, simplicity, speed, and financial progress through a distinctive visual identity. I developed a complete identity system around a geometric K symbol representing movement, connection, and forward momentum. The electric blue, violet, and cyan palette was designed to give the brand a confident, digital-first presence while maintaining a premium and trustworthy feel. What I Designed Primary & secondary logo Standalone brand symbol Logo variations & clear-space system Color palette & typography Brand pattern and graphic language Mobile app branding Debit & virtual payment cards POS/payment terminal Business cards & stationery Employee ID Office signage Staff apparel Billboard campaign Social media templates Device/laptop branding Branded packaging Investor presentation cover App icon & favicon Design Direction The visual system combines bold geometric forms, rounded shapes, subtle gradients, and strong typography to create an identity that feels youthful, intelligent, and internationally competitive. This project allowed me to explore the process of taking a fictional fintech concept from strategy → visual identity → real-world brand applications. Role: Brand Identity Designer Project Type: Self-Initiated / Feasibility Project Industry: Fintech Tools: Figma, Adobe Illustrator
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Cover image for 🌿 Project Showcase: Beautiful Rootz
🌿 Project Showcase: Beautiful Rootz Botanicals Website Redesign There's something rewarding about designing websites that don't just sell products they tell a story. I recently completed this Shopify homepage for Beautiful Rootz Botanicals, a handcrafted herbal wellness brand rooted in ancestral traditions. The goal was to create an experience that feels calm, authentic, and educational while guiding visitors naturally toward making a purchase. What I focused on: ✅ Luxury-inspired, nature-focused visual design ✅ Clear customer journey from hero section to checkout ✅ Strategic product placement to improve conversions ✅ Wellness goal navigation for easier product discovery ✅ Educational content to build trust and authority ✅ Strong brand storytelling throughout the homepage ✅ Mobile-responsive layout for a seamless shopping experience ✅ Newsletter and social proof sections to encourage long-term engagement Rather than building another generic eCommerce store, the objective was to create a brand experience that reflects the company's mission and values while maintaining a clean, conversion-focused user interface. Every section was intentionally designed to answer a customer's questions: What does this brand stand for? Why should I trust these products? Which product is right for me? How can I learn more before purchasing? The result is a homepage that balances storytelling, education, and conversion without overwhelming the visitor. I'd love to hear your thoughts. What's the first section that caught your attention? #Shopify #ShopifyDesigner #EcommerceDesign #WebDesign #UIUX #WebsiteDesign #BrandIdentity #HerbalWellness #DTC #SmallBusiness #ConversionDesign #FreelanceDesigner
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