Freelancers using Wix Studio in Osmanabad
Freelancers using Wix Studio in Osmanabad
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Gitanjali Bhange
Osmanabad, India
WIX & Shopify CRO Specialist | GA4 Expert
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WIX & Shopify CRO Specialist | GA4 Expert
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Shefa Vending Solutions — Website Redesign & CRO Optimization Overview Shefa Vending Solutions is a workplace refreshment solutions company serving businesses in El Paso with modern micro markets and smart vending solutions. The project focused on redesigning the website from a CRO perspective—creating a clearer value proposition, stronger user journey, improved service discovery, and more prominent conversion paths for businesses looking to upgrade their workplace breakroom experience. The Challenge The website needed to communicate a relatively complex B2B service quickly and clearly while guiding business owners toward a consultation. Key challenges included: • Clearly communicating the difference between Micro Markets and Smart Vending • Making the value proposition immediately understandable • Building trust with business decision-makers • Improving service discovery and content hierarchy • Creating a stronger path toward Book a Consultation • Communicating Shefa’s customization and feedback-driven approach • Reducing friction in the lead-generation journey What Was Done — Website Redesign I redesigned the website with a conversion-first UX approach, focusing on clarity, hierarchy, trust, and lead generation. Key improvements included: • Homepage UX & layout redesign • Clearer hero messaging and primary CTA • Service presentation optimization • Micro Market vs. Smart Vending differentiation • Benefit-focused content structure • Stronger “Why Shefa?” value proposition • Process/How It Works section • Trust and credibility elements • Strategic CTA placement throughout the journey • Mobile-friendly UX considerations • Lead-generation focused page structure The redesign was structured around the core journey: Problem → Solution → Benefits → Why Shefa → How It Works → Consultation CRO & Conversion Optimization The website was optimized from a CRO perspective, with emphasis on turning visitors into qualified business leads. The primary conversion action was positioned around: Book an Appointment → Free Consultation → Quote Result The redesigned experience creates a clearer, more conversion-focused B2B website that helps visitors quickly understand: What Shefa offers → Who it is for → Why it is different → How it works → How to get started The final experience positions the website as a lead-generation asset rather than simply an informational website, with stronger conversion paths toward consultation and quote requests.
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Redesigned and optimized the eCommerce website with a strong focus on UX, conversion optimization, and a smoother shopping journey.
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Wix Website Redesign & UI/UX Optimization – Strathcona Motorcycle Adventures Redesigned the Wix website for a motorcycle tour and adventure company, creating a modern, professional, and visually engaging experience that reflects the brand’s outdoor and adventure-focused identity. Key improvements: • Modern and clean UI design • Improved UX and website navigation • Stronger CTAs to encourage tour bookings • Improved tour and service presentation • Consistent layouts, spacing, typography, and visual elements • Optimized pages for a smoother customer journey Focus: UI/UX Design • Wix Website Redesign • Responsive Design • Conversion-Focused UX • SEO Optimization
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Wix CRO Case Study – Flaggbutikk Conducted a data-driven CRO and UX review to identify conversion friction across the website. Key focus areas: CTA optimization, homepage structure, product discovery, mobile UX, and product-page improvements. Results: Conversion rate improved from 1.4% to 2.2%, with +33% orders and +21% sales. This case study demonstrates my approach to identifying UX and conversion bottlenecks and turning insights into actionable CRO improvements.
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