Projects using Google Analytics in OsmanabadProjects using Google Analytics in OsmanabadShefa Vending Solutions — Website Redesign & CRO Optimization
Overview
Shefa Vending Solutions is a workplace refreshment solutions company serving businesses in El Paso with modern micro markets and smart vending solutions.
The project focused on redesigning the website from a CRO perspective—creating a clearer value proposition, stronger user journey, improved service discovery, and more prominent conversion paths for businesses looking to upgrade their workplace breakroom experience.
The Challenge
The website needed to communicate a relatively complex B2B service quickly and clearly while guiding business owners toward a consultation.
Key challenges included:
• Clearly communicating the difference between Micro Markets and Smart Vending
• Making the value proposition immediately understandable
• Building trust with business decision-makers
• Improving service discovery and content hierarchy
• Creating a stronger path toward Book a Consultation
• Communicating Shefa’s customization and feedback-driven approach
• Reducing friction in the lead-generation journey
What Was Done — Website Redesign
I redesigned the website with a conversion-first UX approach, focusing on clarity, hierarchy, trust, and lead generation.
Key improvements included:
• Homepage UX & layout redesign
• Clearer hero messaging and primary CTA
• Service presentation optimization
• Micro Market vs. Smart Vending differentiation
• Benefit-focused content structure
• Stronger “Why Shefa?” value proposition
• Process/How It Works section
• Trust and credibility elements
• Strategic CTA placement throughout the journey
• Mobile-friendly UX considerations
• Lead-generation focused page structure
The redesign was structured around the core journey:
Problem → Solution → Benefits → Why Shefa → How It Works → Consultation
CRO & Conversion Optimization
The website was optimized from a CRO perspective, with emphasis on turning visitors into qualified business leads.
The primary conversion action was positioned around:
Book an Appointment → Free Consultation → Quote
Result
The redesigned experience creates a clearer, more conversion-focused B2B website that helps visitors quickly understand:
What Shefa offers → Who it is for → Why it is different → How it works → How to get started
The final experience positions the website as a lead-generation asset rather than simply an informational website, with stronger conversion paths toward consultation and quote requests. Shopify Redesign & Conversion Rate Optimization — JustFishyThing
Overview
Redesigned and optimized the JustFishyThing Shopify store with a focus on improving the overall user experience, product discovery, customer journey, and conversion opportunities.
The Challenge
The existing store needed a more structured and conversion-focused experience to help visitors navigate a large product catalog, understand products quickly, build trust, and move smoothly toward purchase.
What Was Done
• Shopify Store Redesign
• Homepage UX & layout optimization
• Product & collection page improvements
• CTA visibility and placement optimization
• Navigation and product discovery improvements
• Mobile UX optimization
• Trust-building elements
• Customer journey optimization
• Conversion-focused content hierarchy
CRO & Analytics
Applied Conversion Rate Optimization (CRO) principles to identify and reduce friction across:
Landing Page → Collection → Product Page → Add to Cart → Checkout
Used behavioral and analytics insights to evaluate:
• User engagement
• Product-page behavior
• CTA interactions
• Navigation patterns
• Drop-off opportunities
• Mobile experience
Approach:
Analyze → Identify → Hypothesize → Implement → Measure → Optimize
Result
The redesigned Shopify storefront provides a cleaner, more conversion-focused shopping experience, with improved product discovery, clearer CTAs, stronger trust communication, and a smoother customer journey. 
