Art Direction Projects in OccitanieArt Direction Projects in Occitanie
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Cover image for Client: Bodo.ai Project: Bodo.ai helps
Client: Bodo.ai Project: Bodo.ai helps large enterprises process data faster and at a lower cost. When they approached me, the challenge was to communicate the strength of their technology while reinforcing the trust they had already built with enterprise clients. I led the art direction for the website redesign and supporting marketing collateral, translating complex technical capabilities into a clear, confident visual language that resonated with both engineers and business decision-makers. I centered the creative around the idea of speed, developing a cohesive visual system applied across the website and all brand touchpoints. Clean, purposeful animations, fluid color transitions, and structured typography conveyed performance and efficiency—balancing technical precision with enterprise credibility. Role: Art Direction, Branding Design, Marketing Collateral
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Cover image for Client: Mailchimp Project: “Get Growing” was
Client: Mailchimp Project: “Get Growing” was a branded content series created by Business Insider in partnership with Mailchimp to support small business owners navigating marketing challenges. Launched in 2020, the campaign lived within a custom content hub that brought together three editorial features and an interactive quiz, helping entrepreneurs uncover practical, personalized paths to growth. For this project, I focused on designing a digital experience that felt both editorial and actionable — balancing strong storytelling with clarity and usability. We spotlighted real businesses including Billykirk, Jopwell, and AdHoc, grounding the content in authentic, relatable journeys. The campaign surpassed all performance benchmarks, generating over 265K pageviews, 27 million impressions, and 11K clicks to Mailchimp’s site, while reaching a highly engaged audience of small business decision-makers. Role: Design, Art Direction
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