Video Production Projects in Oak Ridge

Video Production Projects in Oak RidgeVideo Production Projects in Oak Ridge

Cover image for Walkthrough of Project Management Course on Canvas LMS

Walkthrough of Project Management Course on Canvas LMS

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Cover image for Sometimes building out profitable ad

Sometimes building out profitable ad campaigns across digital paid placements, social usage, streaming and broadcast TV, isn't always about how flashy of an ad you can make. As much as I have more fun making the more intense animation/motion graphics focused ads, it doesn't always convert better when it's being as the center piece of performance marketing campaigns. Effectively communicating a clear message, that can be understood with or without hearing the narration, is critically important for ROAS and conversion metrics in campaigns. This ad is just one example of that. It was critical clearly communicate what they offer, film live action footage to build credibility and have a clear CTA with contact info.

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Cover image for Sometimes you have to have

Sometimes you have to have a little fun, and go a bit over the top with local/regional TV, CTV, Digital video campaigns to break through. In the automotive world, offers coming from manufacturers change about every month, so the regional level marketing ALWAYS is changing. So... why not have some fun and play off current holidays! Hence of course the February ads are Valentine's Day Themed!

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Cover image for Happy Halloween! Always fun building out ad campaigns around...

Happy Halloween! Always fun building out ad campaigns around holiday themes, with halloween being one of my favorites! Here's a 30 sec ad for broadcast/cable, CTV/OTT and digital!

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