Freelancers using Adobe Photoshop in O'Fallon
Freelancers using Adobe Photoshop in O'Fallon
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승현 이
St Charles, USA
Brand Strategist & Marketing PM
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Brand Strategist & Marketing PM
10
[adidas: Instagram + Activations] adidas Korea: Turning Offline Energy into Social Stories For the past few seasons, I’ve been leading social for two adidas Korea Instagram channels — one for performance, one for Originals. My sweet spot is where brand, content, and operations meet: translating global assets and live events into local stories that actually resonate with people in Korea. From marathons and product launches to private community events, I plan how each moment will live online before it happens offline. That means one-take interviews, story formats that fans love to tap through, and wrap-up content that keeps the buzz going long after the event is over. This work has been about more than just posting: it’s about building a system that keeps a global brand human, local, and consistent over time.
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[Café & Bakery Visual Branding Series] Café & Bakery Visual Branding: Turning “Nice Places” into Recognizable Brands I’ve had the chance to work with three independent cafés and bakeries to shape how they show up visually — not just on social media, but at the counter where people order and decide what to try. Each space had its own personality: a wine-friendly café, a cozy bakery, and a local neighborhood spot. My role was to translate that feeling into tangible visuals — photos, menus, posters, signage — so that customers could feel the brand the moment they walked in, even before taking the first sip or bite.
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[Airbnb: 2 Listings] Designing Stays That Guests Actually Want to Rebook Before working with big brands, I learned a lot about “experience design” by hosting. I launched and managed two Airbnb listings from scratch — and treated them like tiny, living brands. I handled everything from interior styling and photography to listing copy, pricing, and social media promotion. The goal was simple: make each stay feel so considered and warm that guests would both leave a great review and tell their friends. Over time, both listings reached Superhost status and maintained an average occupancy of over 90% per month. It was a small operation, but it taught me something I still use every day: details matter, and hospitality is one of the strongest forms of branding.
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[Gen Z Game Pop-up: Lucky Mercenary] A Game-Inspired Pop-up Where Almost Everything Sold Out For a Gen Z-focused game IP, we set out to answer a simple question: “What if the world inside the game could be experienced as a real shop?” I led the campaign planning and PM work for the “Lucky Mercenary” pop-up, where in-game characters and items were translated into limited-edition merchandise. We designed the spatial flow like a real-life quest — from entrance, to display, to checkout — and fans responded immediately: pre-order slots sold out within minutes and daily visitors turned into daily buyers.
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Adobe Photoshop
(4)
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Wei-Chen Ma
O'Fallon, USA
UI/UX Designer | Product Designer | Graphic Designer
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UI/UX Designer | Product Designer | Graphic Designer
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Decori.Ai App UI/UX Design
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1
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InnovateMap College Senior Photography SAAS Platform Creation
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2
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CorpusKey Website UX Design
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Adobe Photoshop
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![Cover image for [adidas: Instagram + Activations] adidas Korea: Turning Offl...](https://media.contra.com/image/upload/w_800,q_auto/uxhe9tlnfrnxu83sedym.avif)
![Cover image for [Café & Bakery Visual Branding Series] Café & Bakery Visual ...](https://media.contra.com/image/upload/w_800,q_auto/ygxchi6ftfxj8j5x2alg.avif)
![Cover image for [Airbnb: 2 Listings] Designing Stays That Guests Actually Wa...](https://media.contra.com/image/upload/w_800,q_auto/tx4zjnvefqxuziypilkd.avif)
![Cover image for [Gen Z Game Pop-up: Lucky Mercenary] A Game-Inspired Pop-up ...](https://media.contra.com/image/upload/w_800,q_auto/xcmgnsxrel3adxgsapie.avif)
